A Business Case is a decision-making tool. Writing a Business Case can be a daunting task. Business Case authors therefore have a responsibility to write a Business Case that balances brevity with clarity, in a way that is easy and interesting to read and helps Decision Makers make the best decision for the organisation and key stakeholders. Many organisations do not have standard templates that support the author, or the templates are old and long-winded.
Penned by a seasoned consultant who has supported professionals across industry to write better business cases, this book is the only blueprint of its kind. The guidance in this book, together with a host of useful templates and tested techniques, demystifies the task of writing Business Cases and propels professionals into the echelons of mastery. This book is a field coach that will help Business Case authors craft a narrative that resonates with decision-makers. From simple business case scenarios to large complex cases, this book is a universal blueprint.
Whether you're a budding entrepreneur or a seasoned corporate veteran, the principles in this book will guide you and improve the way you write business cases.
If you aim to complete a business case writing qualification such as Better Business Cases(TM), this book is highly recommended as pre-reading to first understand all key aspects of a business case. If you have completed a qualification and have not read this book, it is guaranteed to provide you with unique tools, techniques and insights that are not included in the Better Business Cases(TM) qualification and supporting text book.
When you follow Emanuela’s guidance in this book, you will be equipped to write and present compelling business cases more confidently, professionally and successfully.
As always with her books, there is no waffle, page filling theory or unnecessary padding.
A Business Case writing book that is practical, relevant and immediately useful.
Templates in this book include a:
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Zustand: Like New. Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind. Bestandsnummer des Verkäufers rev3845171317
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