Verwandte Artikel zu What factors Influence: Insurance Need

What factors Influence: Insurance Need - Softcover

John Lok

 
9798885917315: What factors Influence: Insurance Need
Softcover
ISBN 13: 9798885917315
Verlag: Notion Press, 2022

Inhaltsangabe

The persuasion of insurance buyers-specifically regarding medical, savings, and accident policies-requires a departure from traditional economic models that assume consumers act as perfectly rational agents.

According to the framework established by my opinion, in my analysis of consumer behavior, traditional economic theory often fails to account for the psychological nuances that drive purchasing decisions. Instead, behavioral economics posits that consumer demand is heavily influenced by past habits, psychological triggers, and the specific economic environment in which the individual operates.

To persuade a potential buyer to invest in these insurance products, one must move beyond mere price-utility calculations and address the cognitive biases that govern how individuals perceive risk and future security.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Notion Press
Erscheinungsdatum
2022
Sprache
Englisch
ISBN 13 
9798885917315
Einband
Taschenbuch
Anzahl der Seiten
106
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

Lengericher Landstr. 19
Osnabrück
Niedersachsen
49078
Deutschland