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Inhaltsangabe
In today's times, the world of media and industry of Public Relations have developed a symbiotic relationship - one feeds the other. PR professionals have begun spending large amounts of time and money to develop good relations with journalists creating strong networks which add to their profile and create value. The media in turn has become more dependent on PR to supply content to fill air time or column inches. Whilst newspapers have been steadily shedding staff over the last couple of decades they have simultaneously managed to produce ever thicker publications, and the ever growing ranks of PR are happy to help fill the pages. This book is a comprehensive and detailed introduction to the theories and practices of the public relations industry. Tracing the development of public relations, it explores the issues which affect the industry, examines its relationship with media, lobbying organisations and journalism, assesses its professionalism and regulation and advises on training and entry into the profession. It will be an all-inclusive manual for a student, or for a teacher who needs to prepare his or her lessons.
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Über die Autorin bzw. den Autor
Hugo P. Radcliff holds dual degrees and is a distinguished Australian researcher in Public Relations and Communication. Their extensive work, spanning numerous papers and labs, underpins this comprehensive textbook.
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Hardcover. Zustand: new. Hardcover. In today's times, the world of media and industry of Public Relations have developed a symbiotic relationship - one feeds the other. PR professionals have begun spending large amounts of time and money to develop good relations with journalists creating strong networks which add to their profile and create value. The media in turn has become more dependent on PR to supply content to fill air time or column inches. Whilst newspapers have been steadily shedding staff over the last couple of decades they have simultaneously managed to produce ever thicker publications, and the ever growing ranks of PR are happy to help fill the pages. This book is a comprehensive and detailed introduction to the theories and practices of the public relations industry. Tracing the development of public relations, it explores the issues which affect the industry, examines its relationship with media, lobbying organisations and journalism, assesses its professionalism and regulation and advises on training and entry into the profession. It will be an all-inclusive manual for a student, or for a teacher who needs to prepare his or her lessons. Explores journalism, news reporting, and digital media transformation. Highlights fact-checking, accountability, and changing news consumption in the digital age. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Bestandsnummer des Verkäufers 9798887151007
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Hardcover. Zustand: new. Hardcover. In today's times, the world of media and industry of Public Relations have developed a symbiotic relationship - one feeds the other. PR professionals have begun spending large amounts of time and money to develop good relations with journalists creating strong networks which add to their profile and create value. The media in turn has become more dependent on PR to supply content to fill air time or column inches. Whilst newspapers have been steadily shedding staff over the last couple of decades they have simultaneously managed to produce ever thicker publications, and the ever growing ranks of PR are happy to help fill the pages. This book is a comprehensive and detailed introduction to the theories and practices of the public relations industry. Tracing the development of public relations, it explores the issues which affect the industry, examines its relationship with media, lobbying organisations and journalism, assesses its professionalism and regulation and advises on training and entry into the profession. It will be an all-inclusive manual for a student, or for a teacher who needs to prepare his or her lessons. Explores journalism, news reporting, and digital media transformation. Highlights fact-checking, accountability, and changing news consumption in the digital age. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Bestandsnummer des Verkäufers 9798887151007
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Buch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - In today's times, the world of media and industry of Public Relations have developed a symbiotic relationship - one feeds the other. PR professionals have begun spending large amounts of time and money to develop good relations with journalists creating strong networks which add to their profile and create value. The media in turn has become more dependent on PR to supply content to fill air time or column inches. Whilst newspapers have been steadily shedding staff over the last couple of decades they have simultaneously managed to produce ever thicker publications, and the ever growing ranks of PR are happy to help fill the pages. This book is a comprehensive and detailed introduction to the theories and practices of the public relations industry. Tracing the development of public relations, it explores the issues which affect the industry, examines its relationship with media, lobbying organisations and journalism, assesses its professionalism and regulation and advises on training and entry into the profession. It will be an all-inclusive manual for a student, or for a teacher who needs to prepare his or her lessons. Bestandsnummer des Verkäufers 9798887151007
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Buch. Zustand: Neu. Public Relations And Media | Hugo P. Radcliff | Buch | Englisch | 2026 | Oryson Press | EAN 9798887151007 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand. Bestandsnummer des Verkäufers 136404943
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Hardcover. Zustand: new. Hardcover. In today's times, the world of media and industry of Public Relations have developed a symbiotic relationship - one feeds the other. PR professionals have begun spending large amounts of time and money to develop good relations with journalists creating strong networks which add to their profile and create value. The media in turn has become more dependent on PR to supply content to fill air time or column inches. Whilst newspapers have been steadily shedding staff over the last couple of decades they have simultaneously managed to produce ever thicker publications, and the ever growing ranks of PR are happy to help fill the pages. This book is a comprehensive and detailed introduction to the theories and practices of the public relations industry. Tracing the development of public relations, it explores the issues which affect the industry, examines its relationship with media, lobbying organisations and journalism, assesses its professionalism and regulation and advises on training and entry into the profession. It will be an all-inclusive manual for a student, or for a teacher who needs to prepare his or her lessons. Explores journalism, news reporting, and digital media transformation. Highlights fact-checking, accountability, and changing news consumption in the digital age. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Bestandsnummer des Verkäufers 9798887151007
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