Unstoppable Brain: The New Neuroscience that Frees Us from Failure, Eases Our Stress, and Creates Lasting Change - Hardcover

Bobinet, Kyra

Hardcover

ISBN 13: 9798887503684

Verlag: Forbes Books, 2024

Inhaltsangabe

We all want the autonomy and power to change our lives for the better and yet many of us feel stuck in the same bad habits, patterns, and short-term fixes. We know what we should do, but often we cannot get ourselves to actually do it.

In Unstoppable Brain, Dr. Kyra Bobinet debunks today’s over-dependence on performance-driven tools such as calorie counting, SMART goals, and likes/followers that attempt to motivate us into behavior change. These methods work well in the short term but have a long-term downside of negative emotions and harmful behaviors. Yet despite these poor results, we keep using the same performative approaches over and over. Something is missing.

Emerging research into the neuroscience of behavior and motivation has brought to light to a little-understood area of the brain, the habenula; possibly the most powerful controller of behavior ever found. If left untended, the habenula acts as a failure detector and motivation kill switch that can rob you of positive or lasting change, leaving you stuck in relapse, frustration, and suffering.

Understanding the habenula’s inner workings is must-have knowledge to obtain the freedom and agency for the life you long for. New research reveals that the habenula is a primary gating mechanism for everything that does or doesn't happen in your life, what you do or do not do and. It is among our biggest obstacles to change.

In this book, you will learn that an activated habenula can dominate even the dopamine and reward systems that the scientific world for decades has esteemed the most powerful behavioral drivers. We will explore exactly what is wrong with today’s overly used performative approaches and how you can free yourself to reach your optimal health and best life. Dr. Bobinet unpacks mounting evidence on the habenula and other discoveries that change everything about changing behavior. With this new vision and understanding, your natural tendencies, purpose, and passions can emerge organically and inspire permanent, satisfying, and healthy life change.

Unstoppable Brain frees you from being too performative for others and being too hard on yourself. It provides all you need to restore your sovereignty and empowers you to change your life and habits whenever and however you want. It offers a therapeutic dose of three “medicines” that help you go from stuck to unstoppable. This potent elixir is an antidote to recovering your innate motivation wherever you’ve been stopped by the past or overwhelmed by the future. Most importantly, this book gives you the key to unlock lasting change.

Dr. Bobinet shares relatable examples from her own story and impactful research studies in resounding instruction for a full, vibrant life. Throughout the book, her engaging voice, relatable vulnerability, and empowering message infuse readers with the tools and reinvigorated power to unlock true, lasting change. Become unstoppable!

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Über die Autorin bzw. den Autor

KYRA BOBINET, MD, MPH, has passionately pursued and studied the truth about behavior change for nearly three decades as a physician, public health leader, healthcare executive, and behavioral expert. An award-winning health innovator and thought leader, Dr. Bobinet has an MD from UCSF School of Medicine and an MPH from Harvard University. She belongs to the Stanford Medical School AIM lab, where she teaches occasionally on health behavior change, and Founder/CEO of Fresh Tri, a behavioral software based on the latest neuroscience of habit formation and lasting change. Her first bestselling book, Well Designed Life, is a collection of globally influential brain science and behavior change. Dr. Bobinet is an enrolled member of the Leech Lake Band of Ojibwe in Minnesota. She enjoys meditation, horsemanship, and herbalism, and lives with her family and animal and plant teachers in California’s Santa Cruz Mountains.

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The Most Effective and Rewarding Path to Living Well in Modern Times Is Here

Unstoppable Brain unveils riveting new science behind permanent, satisfying, and healthy change―for you and those in your life.

Do you know what you should do to improve your life, but often don’t do it?

New, game-changing neuroscience explains why, liberating you from being stuck in the same habits, patterns, short-term fixes, and pinballing between results and relapse.

Today’s performative work and social environments, based on fixed goals, competitions, relentless tracking, or likes and followers, cause us to perform constantly for others, masquerading our true selves in order to be safe and to belong. But recent brain research reveals a hidden downside: performative approaches surprisingly drive more failure, leading to desperate efforts to uphold the performative image. This in turn causes motivation loss, unrelenting anxiety, and becoming stuck in not doing what we know could improve our lives―the “know-do gap.”

A newly studied brain area, perhaps the most powerful behavior controller ever found, the habenula, holds the key. The habenula serves as a failure detector, activating any time we believe we have failed; for example, eating 1,300 calories instead of the 1,200 our diet limits. Once turned “on,” the habenula acts like a kill switch for our motivation. We suddenly, unconsciously, don’t feel like doing the positive behavior anymore and our brains unfairly blame or shame us for “not being motivated.”

If you’ve ever experienced a lack of or loss of motivation to do what is right and healthy for your life, this book is for you. Dr. Bobinet reveals the failsafe way to change your behavior using the power of iteration to neutralize failure and liberate your true inner wisdom and power. If you get blocked by the past or overwhelmed by the future, Unstoppable Brain restores your sovereignty and empowers you to change your life in ways you’ve only dreamed of.

Details zur Ausgabe

• Verlag: Forbes Books
• Erscheinungsdatum: 2024
• Sprache: Englisch
• ISBN 13: 9798887503684
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 208
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar