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Innovation in Services Marketing: Navigating Services Marketing in a Digitally Connected World - Softcover

Dr. SHYAM BANSHIDHAR SHUKLA

 
9798895884812: Innovation in Services Marketing: Navigating Services Marketing in a Digitally Connected World
Softcover
ISBN 13: 9798895884812
Verlag: Notion Press, 2024

Inhaltsangabe

The book Innovation in Services Marketing by Dr. Shyam Shukla explores the evolving landscape of service industries and how innovation plays a pivotal role in shaping marketing strategies. The author emphasizes the increasing importance of creativity and adaptability in service-based businesses, where traditional marketing tactics often fall short. Through real-life case studies, Dr. Shukla presents actionable insights on the use of technology, customer-centric approaches, and value-driven marketing innovations to achieve competitive advantage. He also addresses the challenges service providers face in a rapidly changing environment, such as the rise of digital platforms and the need for personalized services. With a strong focus on practical applications, the book serves as a valuable resource for marketers, business leaders, and students looking to understand the critical intersection of innovation and marketing in the service sector. Dr. Shukla's work is particularly relevant in today's dynamic and customer-focused business environment.

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Verlag
Notion Press
Erscheinungsdatum
2024
Sprache
Englisch
ISBN 13 
9798895884812
Einband
Taschenbuch
Anzahl der Seiten
156
Kontakt zum Hersteller
Nicht verfügbar
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