Excellence Through Innovation: Brand Management - Softcover

DR. SHYAM BANSHIDHAR SHUKLA

 
9798896105121: Excellence Through Innovation: Brand Management
Softcover
ISBN 13: 9798896105121
Verlag: Notion Press, 2024

Inhaltsangabe

Excellence Through Innovation (Brand Management) by Dr. Shyam Shukla offers a comprehensive approach to understanding the intersection of innovation and brand management. The book emphasizes how innovation drives brand success and long-term value. It covers essential topics like brand positioning, customer engagement, and competitive advantage, highlighting the role of creativity and adaptability in brand strategies. Dr. Shukla incorporates case studies to demonstrate how innovative brands thrive in today’s dynamic market environment. Designed for both professionals and students, this book provides practical insights into creating distinctive, resilient brands that stand out through continuous innovation.

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Verlag
Notion Press
Erscheinungsdatum
2024
Sprache
Englisch
ISBN 13 
9798896105121
Einband
Taschenbuch
Anzahl der Seiten
232
Kontakt zum Hersteller
Nicht verfügbar
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