Flavours of Origin: An Insight on Purchase of GI Products of Kerala - Softcover

Dr Manoj M

 
9798896735649: Flavours of Origin: An Insight on Purchase of GI Products of Kerala

Inhaltsangabe

This book explores the key factors influencing consumer buying behavior for Geographical Indication (GI) products-special goods linked to specific regions and traditions. It delves into how cultural, social, economic, and psychological elements shape consumer preferences and decision-making. With real-world examples, the book provides insights into marketing strategies and the value of GI products in global markets. Ideal for students, researchers, and professionals, it offers a comprehensive guide to understanding and leveraging the unique appeal of GI products in today's competitive marketplace.

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