9798898811679: Green Marketing: A Comprehensive Guide
Softcover
ISBN 13: 9798898811679
Verlag: Bentham Science Publishers, 2025

Inhaltsangabe

An exploration of how environmental consciousness and sustainable practices are reshaping modern marketing strategies. It examines the evolution of green marketing, key principles, and actionable tactics that align ecological responsibility with brand competitiveness. Covering topics such as the green marketing mix, adoption factors, green packaging, and authentic communication strategies, the book shows how businesses can avoid greenwashing, build trust, and leverage digital platforms to strengthen sustainability messaging. By linking theory with real-world application, it positions green marketing as an essential pillar of ethical and future-ready business practice.

Key Features:

-Traces the evolution and core principles of green marketing.
-Designs sustainable strategies across product, price, place, and promotion.
-Adopts authentic communication methods to avoid greenwashing.
-Applies green packaging and other eco-friendly initiatives effectively.
-Leverages digital platforms to amplify sustainability messages.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Bentham Science Publishers
Erscheinungsdatum
2025
Sprache
Englisch
ISBN 13 
9798898811679
Einband
Taschenbuch
Anzahl der Seiten
115
Kontakt zum Hersteller
Manufactured by Amazon on behalf of the author
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