Advertising: Advertising Concepts, Strategies and Media Planning - S.Y.BCom -III - Softcover

Dr. Tejashri Patankar

Softcover

ISBN 13: 9798900231471

Verlag: Notion Press, 2025

Inhaltsangabe

This book on Advertising is designed to give students a comprehensive and practical understanding of the ever-evolving advertising world. It provides foundational knowledge and critical insights needed to succeed in the advertising and marketing communication industry. The first module introduces students to the basics of advertising, its evolution, key participants, and the role of media in traditional and digital formats. Concepts like Integrated Marketing Communication (IMC), brand building, and career opportunities in advertising are also covered. The second module focuses on the economic and social aspects of advertising, highlighting its impact on consumer behavior, competition, innovation, and cultural values. It also addresses important regulatory frameworks such as ASCI guidelines, Consumer Protection Act, and FSSAI. The third module explores different types of advertising, including B2B, green, advocacy, and political advertising, along with emerging trends like AI, AR, VR, and influencer marketing. Students will also gain insights into programmatic advertising, shoppable content, and the growing importance of ethical and eco-friendly campaigns. With simple language, real-life examples, and contemporary case studies, this book equips students with the knowledge and skills to critically understand and apply advertising concepts in the real world.

Details zur Ausgabe

• Verlag: Notion Press
• Erscheinungsdatum: 2025
• Sprache: Englisch
• ISBN 13: 9798900231471
• Einband: Taschenbuch
• Anzahl der Seiten: 126
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: KreGa Onlinehandel GmbH; 4950000000000; info@krega-onlinehandel.de; ; Birkenweg 31; Brakel; 33034; Deutschland