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Inhaltsangabe
Consumer Behaviour in Pharma and Healthcare Marketing offers a comprehensive look at how patients, healthcare professionals, and payers make decisions in today’s fast-evolving, consumer-driven healthcare landscape. Blending behavioural science with real-world industry insights, the book explores the psychological, social, and cultural factors shaping healthcare choices, the critical role of intermediaries, and the unique challenges posed by trust, ethics, and regulation in pharma.
Organised into six parts, it covers foundational consumer behaviour concepts, internal and external influences, HCP engagement, the pharma marketing mix, adherence and loyalty strategies, and future trends including AI, telemedicine, digital health, and personalized care. With practical frameworks, case studies, and actionable guidance, this book equips students, researchers, and industry professionals to design ethical, patient-centric, and effective healthcare marketing strategies that create meaningful impact in an increasingly complex digital world.
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Consumer Behaviour in Pharma and Healthcare Marketing
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Consumer Behaviour in Pharma and Healthcare Marketing
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Consumer Behaviour in Pharma and Healthcare Marketing (Paperback)
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Paperback. Zustand: new. Paperback. Consumer Behaviour in Pharma and Healthcare Marketing offers a comprehensive look at how patients, healthcare professionals, and payers make decisions in today's fast-evolving, consumer-driven healthcare landscape. Blending behavioural science with real-world industry insights, the book explores the psychological, social, and cultural factors shaping healthcare choices, the critical role of intermediaries, and the unique challenges posed by trust, ethics, and regulation in pharma.Organised into six parts, it covers foundational consumer behaviour concepts, internal and external influences, HCP engagement, the pharma marketing mix, adherence and loyalty strategies, and future trends including AI, telemedicine, digital health, and personalized care. With practical frameworks, case studies, and actionable guidance, this book equips students, researchers, and industry professionals to design ethical, patient-centric, and effective healthcare marketing strategies that create meaningful impact in an increasingly complex digital world. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Bestandsnummer des Verkäufers 9798902074540
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Consumer Behaviour in Pharma and Healthcare Marketing
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Taschenbuch. Zustand: Neu. Neuware - Consumer Behaviour in Pharma and Healthcare Marketing offers a comprehensive look at how patients, healthcare professionals, and payers make decisions in today's fast-evolving, consumer-driven healthcare landscape. Blending behavioural science with real-world industry insights, the book explores the psychological, social, and cultural factors shaping healthcare choices, the critical role of intermediaries, and the unique challenges posed by trust, ethics, and regulation in pharma.Organised into six parts, it covers foundational consumer behaviour concepts, internal and external influences, HCP engagement, the pharma marketing mix, adherence and loyalty strategies, and future trends including AI, telemedicine, digital health, and personalized care. With practical frameworks, case studies, and actionable guidance, this book equips students, researchers, and industry professionals to design ethical, patient-centric, and effective healthcare marketing strategies that create meaningful impact in an increasingly complex digital world. Bestandsnummer des Verkäufers 9798902074540
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