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Inhaltsangabe
Unauthorized Sellers Harm Your Brand
Every day on Amazon and across every major online marketplace, unauthorized sellers quietly erode the brands' reputations and harm the consumers' experiences.
Unauthorized sellers break your pricing strategy and MAP, and damage brand reputations with counterfeit, gray market, and mishandled inventory. Unauthorized sellers frustrate authorized resellers who play by the rules, causing the resellers' margins to vanish. Unauthorized sellers adversely affect customers' experiences.
This book explains how unauthorized sellers cause harm, and more importantly, provides practical steps that brands and their authorized resellers can take to stop unauthorized sales of branded products.
Inside, you will learn:
- How unauthorized sellers obtain your products, and why most traditional responses fail to stop them
- Strategies to identify, investigate, and remove unauthorized sellers from Amazon and other major marketplaces
- How to protect your pricing, your reputation, and your authorized distribution network
- The legal tools available to brands, and how to use them efficiently and effectively
- Lessons drawn from representing hundreds of brands in marketplace enforcement
Whether you are a brand owner, part of an in-house legal team, a distribution manager, or an authorized reseller, this book offers a clear, practical roadmap for recouping control over who sells branded products.
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Brand Enforcement (Paperback)
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Paperback. Zustand: new. Paperback. Unauthorized Sellers Harm Your BrandEvery day on Amazon and across every major online marketplace, unauthorized sellers quietly erode the brands' reputations and harm the consumers' experiences. Unauthorized sellers break your pricing strategy and MAP, and damage brand reputations with counterfeit, gray market, and mishandled inventory. Unauthorized sellers frustrate authorized resellers who play by the rules, causing the resellers' margins to vanish. Unauthorized sellers adversely affect customers' experiences. This book explains how unauthorized sellers cause harm, and more importantly, provides practical steps that brands and their authorized resellers can take to stop unauthorized sales of branded products.Inside, you will learn: How unauthorized sellers obtain your products, and why most traditional responses fail to stop themStrategies to identify, investigate, and remove unauthorized sellers from Amazon and other major marketplacesHow to protect your pricing, your reputation, and your authorized distribution networkThe legal tools available to brands, and how to use them efficiently and effectivelyLessons drawn from representing hundreds of brands in marketplace enforcementWhether you are a brand owner, part of an in-house legal team, a distribution manager, or an authorized reseller, this book offers a clear, practical roadmap for recouping control over who sells branded products. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Bestandsnummer des Verkäufers 9798902521464
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Brand Enforcement: Stop Unauthorized & Counterfeit Sales on Amazon and Other Platforms
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Brand Enforcement (Paperback)
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Paperback. Zustand: new. Paperback. Unauthorized Sellers Harm Your BrandEvery day on Amazon and across every major online marketplace, unauthorized sellers quietly erode the brands' reputations and harm the consumers' experiences. Unauthorized sellers break your pricing strategy and MAP, and damage brand reputations with counterfeit, gray market, and mishandled inventory. Unauthorized sellers frustrate authorized resellers who play by the rules, causing the resellers' margins to vanish. Unauthorized sellers adversely affect customers' experiences. This book explains how unauthorized sellers cause harm, and more importantly, provides practical steps that brands and their authorized resellers can take to stop unauthorized sales of branded products.Inside, you will learn: How unauthorized sellers obtain your products, and why most traditional responses fail to stop themStrategies to identify, investigate, and remove unauthorized sellers from Amazon and other major marketplacesHow to protect your pricing, your reputation, and your authorized distribution networkThe legal tools available to brands, and how to use them efficiently and effectivelyLessons drawn from representing hundreds of brands in marketplace enforcementWhether you are a brand owner, part of an in-house legal team, a distribution manager, or an authorized reseller, this book offers a clear, practical roadmap for recouping control over who sells branded products. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Bestandsnummer des Verkäufers 9798902521464
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Brand Enforcement (Paperback)
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Paperback. Zustand: new. Paperback. Unauthorized Sellers Harm Your BrandEvery day on Amazon and across every major online marketplace, unauthorized sellers quietly erode the brands' reputations and harm the consumers' experiences. Unauthorized sellers break your pricing strategy and MAP, and damage brand reputations with counterfeit, gray market, and mishandled inventory. Unauthorized sellers frustrate authorized resellers who play by the rules, causing the resellers' margins to vanish. Unauthorized sellers adversely affect customers' experiences. This book explains how unauthorized sellers cause harm, and more importantly, provides practical steps that brands and their authorized resellers can take to stop unauthorized sales of branded products.Inside, you will learn: How unauthorized sellers obtain your products, and why most traditional responses fail to stop themStrategies to identify, investigate, and remove unauthorized sellers from Amazon and other major marketplacesHow to protect your pricing, your reputation, and your authorized distribution networkThe legal tools available to brands, and how to use them efficiently and effectivelyLessons drawn from representing hundreds of brands in marketplace enforcementWhether you are a brand owner, part of an in-house legal team, a distribution manager, or an authorized reseller, this book offers a clear, practical roadmap for recouping control over who sells branded products. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Bestandsnummer des Verkäufers 9798902521464
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Brand Enforcement : Stop Unauthorized & Counterfeit Sales on Amazon and Other Platforms
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Taschenbuch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Unauthorized Sellers Harm Your BrandEvery day on Amazon and across every major online marketplace, unauthorized sellers quietly erode the brands' reputations and harm the consumers' experiences. Unauthorized sellers break your pricing strategy and MAP, and damage brand reputations with counterfeit, gray market, and mishandled inventory. Unauthorized sellers frustrate authorized resellers who play by the rules, causing the resellers' margins to vanish. Unauthorized sellers adversely affect customers' experiences. This book explains how unauthorized sellers cause harm, and more importantly, provides practical steps that brands and their authorized resellers can take to stop unauthorized sales of branded products.Inside, you will learn: - How unauthorized sellers obtain your products, and why most traditional responses fail to stop them- Strategies to identify, investigate, and remove unauthorized sellers from Amazon and other major marketplaces- How to protect your pricing, your reputation, and your authorized distribution network- The legal tools available to brands, and how to use them efficiently and effectively- Lessons drawn from representing hundreds of brands in marketplace enforcementWhether you are a brand owner, part of an in-house legal team, a distribution manager, or an authorized reseller, this book offers a clear, practical roadmap for recouping control over who sells branded products. Bestandsnummer des Verkäufers 9798902521464
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Brand Enforcement | Stop Unauthorized & Counterfeit Sales on Amazon and Other Platforms
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Taschenbuch. Zustand: Neu. Brand Enforcement | Stop Unauthorized & Counterfeit Sales on Amazon and Other Platforms | Sean Banahan (u. a.) | Taschenbuch | Englisch | 2026 | Sean Banahan | EAN 9798902521464 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand. Bestandsnummer des Verkäufers 135853841
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