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Inhaltsangabe
In the world of Qualitative Research, every insight has a backstory, and every decade has its quirks.
Drawing from their own experience in the field, the authors bring to life Maya, Sonal, Ayesha, Priya and Rhea - five researchers from five eras, each shaped by the tools, chaos and cultural codes of her time. From tape recorders that chewed up cassettes to AI-analysed outputs that spit out themes in seconds, their worlds collide during one unforgettable evening on a Goan beach. What begins as a casual conversation turns into a spirited clash of perspectives - slow listening versus real-time analytics, handcrafted insights versus ‘snackable’ decks, instinct versus algorithm.
Beneath the humour, nostalgia and gentle jabs lies a bigger question: what does it truly mean to understand people - then, now, and in a future rushing toward us?
Warm, witty and sharply observant, this book invites marketers, researchers, creators - and anyone who’s ever sat behind the viewing mirror - into 30 years of real stories, mishaps, wisdom and wonder, distilled from lived experience.
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Between the Lines and Laughs
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Between the Lines and Laughs: The Human and Hilarious side of Qualitative Research
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Between the Lines and Laughs : The Human and Hilarious side of Qualitative Research
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Taschenbuch. Zustand: Neu. Neuware - In the world of Qualitative Research, every insight has a backstory, and every decade has its quirks.Drawing from their own experience in the field, the authors bring to life Maya, Sonal, Ayesha, Priya and Rhea - five researchers from five eras, each shaped by the tools, chaos and cultural codes of her time. From tape recorders that chewed up cassettes to AI-analysed outputs that spit out themes in seconds, their worlds collide during one unforgettable evening on a Goan beach. What begins as a casual conversation turns into a spirited clash of perspectives - slow listening versus real-time analytics, handcrafted insights versus 'snackable' decks, instinct versus algorithm.Beneath the humour, nostalgia and gentle jabs lies a bigger question: what does it truly mean to understand people - then, now, and in a future rushing toward us Warm, witty and sharply observant, this book invites marketers, researchers, creators - and anyone who's ever sat behind the viewing mirror - into 30 years of real stories, mishaps, wisdom and wonder, distilled from lived experience. Bestandsnummer des Verkäufers 9798902961789
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Between the Lines and Laughs (Paperback)
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Paperback. Zustand: new. Paperback. In the world of Qualitative Research, every insight has a backstory, and every decade has its quirks.Drawing from their own experience in the field, the authors bring to life Maya, Sonal, Ayesha, Priya and Rhea - five researchers from five eras, each shaped by the tools, chaos and cultural codes of her time. From tape recorders that chewed up cassettes to AI-analysed outputs that spit out themes in seconds, their worlds collide during one unforgettable evening on a Goan beach. What begins as a casual conversation turns into a spirited clash of perspectives - slow listening versus real-time analytics, handcrafted insights versus 'snackable' decks, instinct versus algorithm.Beneath the humour, nostalgia and gentle jabs lies a bigger question: what does it truly mean to understand people - then, now, and in a future rushing toward us?Warm, witty and sharply observant, this book invites marketers, researchers, creators - and anyone who's ever sat behind the viewing mirror - into 30 years of real stories, mishaps, wisdom and wonder, distilled from lived experience. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Bestandsnummer des Verkäufers 9798902961789
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