Verwandte Artikel zu Marketing in the Age of AI: The Intelligent Influence...
Inhaltsangabe
Marketing in the Age of AI argues that marketing is undergoing a fundamental transformation from a campaign-based communications discipline into a continuously adaptive intelligence system. Across the book, AI is presented not as a mere tool for faster copywriting or better targeting, but as the infrastructure now shaping how brands generate content, predict customer behavior, orchestrate journeys, allocate media spend, measure incrementality, and govern decision-making. The book traces this shift from machine-mediated distribution and data advantage through generative AI, conversational systems, algorithmic visibility, attribution science, organizational redesign, autonomous media, marketing agents, and the global regulatory landscape, showing how each layer contributes to a new model of competitive power.
At its deepest level, the book contends that the future of marketing will belong to organizations that combine technical sophistication with strategic coherence, causal discipline, and institutional trust. It explains how predictive models, reinforcement logic, attention economics, and bounded automation can improve performance, but it also insists that long-term advantage depends on governance, legitimacy, and the ability to use intelligence responsibly. By the end, marketing emerges not as a collection of channels or campaigns, but as a system for sensing markets, acting under uncertainty, learning from feedback, and building enduring customer relationships in a world increasingly shaped by AI.
Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.
Suchergebnisse für Marketing in the Age of AI: The Intelligent Influence...
Beispielbild für diese ISBN
Marketing in the Age of AI (Hardcover)
Print-on-DemandAnbieter: Grand Eagle Retail, Bensenville, IL, USA
Verkäuferbewertung 5 von 5 Sternen
Hardcover. Zustand: new. Hardcover. Marketing in the Age of AI argues that marketing is undergoing a fundamental transformation from a campaign-based communications discipline into a continuously adaptive intelligence system. Across the book, AI is presented not as a mere tool for faster copywriting or better targeting, but as the infrastructure now shaping how brands generate content, predict customer behavior, orchestrate journeys, allocate media spend, measure incrementality, and govern decision-making. The book traces this shift from machine-mediated distribution and data advantage through generative AI, conversational systems, algorithmic visibility, attribution science, organizational redesign, autonomous media, marketing agents, and the global regulatory landscape, showing how each layer contributes to a new model of competitive power.At its deepest level, the book contends that the future of marketing will belong to organizations that combine technical sophistication with strategic coherence, causal discipline, and institutional trust. It explains how predictive models, reinforcement logic, attention economics, and bounded automation can improve performance, but it also insists that long-term advantage depends on governance, legitimacy, and the ability to use intelligence responsibly. By the end, marketing emerges not as a collection of channels or campaigns, but as a system for sensing markets, acting under uncertainty, learning from feedback, and building enduring customer relationships in a world increasingly shaped by AI. A strategic and technically informed examination of how artificial intelligence is transforming marketing into an adaptive intelligence system driven by prediction, automation, causal measurement, customer experience, and trust. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Bestandsnummer des Verkäufers 9798904175573
Beispielbild für diese ISBN
Marketing in the Age of AI: The Intelligent Influence Machine
Anbieter: California Books, Miami, FL, USA
Verkäuferbewertung 4 von 5 Sternen
Zustand: New. Bestandsnummer des Verkäufers I-9798904175573
Neu kaufen
EUR 90,02
Versand gratis
Versand innerhalb von USA
Versand innerhalb von USA
Anzahl: Mehr als 20 verfügbar
Beispielbild für diese ISBN
Marketing in the Age of AI
Anbieter: PBShop.store US, Wood Dale, IL, USA
Verkäuferbewertung 5 von 5 Sternen
HRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000. Bestandsnummer des Verkäufers L2-9798904175573
Neu kaufen
EUR 124,31
Versand gratis
Versand innerhalb von USA
Versand innerhalb von USA
Anzahl: Mehr als 20 verfügbar
Beispielbild für diese ISBN
Marketing in the Age of AI
Anbieter: PBShop.store UK, Fairford, GLOS, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
HRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000. Bestandsnummer des Verkäufers L2-9798904175573
Neu kaufen
EUR 117,14
EUR 8,91 Versand
Versand von Vereinigtes Königreich nach USA
Versand von Vereinigtes Königreich nach USA
Anzahl: Mehr als 20 verfügbar
Beispielbild für diese ISBN
Marketing in the Age of AI (Hardcover)
Print-on-DemandAnbieter: AussieBookSeller, Truganina, VIC, Australien
Verkäuferbewertung 5 von 5 Sternen
Hardcover. Zustand: new. Hardcover. Marketing in the Age of AI argues that marketing is undergoing a fundamental transformation from a campaign-based communications discipline into a continuously adaptive intelligence system. Across the book, AI is presented not as a mere tool for faster copywriting or better targeting, but as the infrastructure now shaping how brands generate content, predict customer behavior, orchestrate journeys, allocate media spend, measure incrementality, and govern decision-making. The book traces this shift from machine-mediated distribution and data advantage through generative AI, conversational systems, algorithmic visibility, attribution science, organizational redesign, autonomous media, marketing agents, and the global regulatory landscape, showing how each layer contributes to a new model of competitive power.At its deepest level, the book contends that the future of marketing will belong to organizations that combine technical sophistication with strategic coherence, causal discipline, and institutional trust. It explains how predictive models, reinforcement logic, attention economics, and bounded automation can improve performance, but it also insists that long-term advantage depends on governance, legitimacy, and the ability to use intelligence responsibly. By the end, marketing emerges not as a collection of channels or campaigns, but as a system for sensing markets, acting under uncertainty, learning from feedback, and building enduring customer relationships in a world increasingly shaped by AI. A strategic and technically informed examination of how artificial intelligence is transforming marketing into an adaptive intelligence system driven by prediction, automation, causal measurement, customer experience, and trust. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Bestandsnummer des Verkäufers 9798904175573
Neu kaufen
EUR 97,72
EUR 32,02 Versand
Versand von Australien nach USA
Versand von Australien nach USA
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Marketing in the Age of AI (Hardcover)
Print-on-DemandAnbieter: CitiRetail, Stevenage, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Hardcover. Zustand: new. Hardcover. Marketing in the Age of AI argues that marketing is undergoing a fundamental transformation from a campaign-based communications discipline into a continuously adaptive intelligence system. Across the book, AI is presented not as a mere tool for faster copywriting or better targeting, but as the infrastructure now shaping how brands generate content, predict customer behavior, orchestrate journeys, allocate media spend, measure incrementality, and govern decision-making. The book traces this shift from machine-mediated distribution and data advantage through generative AI, conversational systems, algorithmic visibility, attribution science, organizational redesign, autonomous media, marketing agents, and the global regulatory landscape, showing how each layer contributes to a new model of competitive power.At its deepest level, the book contends that the future of marketing will belong to organizations that combine technical sophistication with strategic coherence, causal discipline, and institutional trust. It explains how predictive models, reinforcement logic, attention economics, and bounded automation can improve performance, but it also insists that long-term advantage depends on governance, legitimacy, and the ability to use intelligence responsibly. By the end, marketing emerges not as a collection of channels or campaigns, but as a system for sensing markets, acting under uncertainty, learning from feedback, and building enduring customer relationships in a world increasingly shaped by AI. A strategic and technically informed examination of how artificial intelligence is transforming marketing into an adaptive intelligence system driven by prediction, automation, causal measurement, customer experience, and trust. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Bestandsnummer des Verkäufers 9798904175573
Neu kaufen
EUR 110,60
EUR 43,19 Versand
Versand von Vereinigtes Königreich nach USA
Versand von Vereinigtes Königreich nach USA
Anzahl: 1 verfügbar
Foto des Verkäufers
Marketing in the Age of AI | The Intelligent Influence Machine
Print-on-DemandAnbieter: preigu, Osnabrück, Deutschland
Verkäuferbewertung 5 von 5 Sternen
Buch. Zustand: Neu. Marketing in the Age of AI | The Intelligent Influence Machine | Alena Heinsohn | Buch | Englisch | 2026 | BlochSpin | EAN 9798904175573 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand. Bestandsnummer des Verkäufers 135237616
Neu kaufen
EUR 118,35
EUR 70,00 Versand
Versand von Deutschland nach USA
Versand von Deutschland nach USA
Anzahl: 5 verfügbar
Foto des Verkäufers
Marketing in the Age of AI : The Intelligent Influence Machine
Print-on-DemandAnbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Verkäuferbewertung 5 von 5 Sternen
Buch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Marketing in the Age of AI argues that marketing is undergoing a fundamental transformation from a campaign-based communications discipline into a continuously adaptive intelligence system. Across the book, AI is presented not as a mere tool for faster copywriting or better targeting, but as the infrastructure now shaping how brands generate content, predict customer behavior, orchestrate journeys, allocate media spend, measure incrementality, and govern decision-making. The book traces this shift from machine-mediated distribution and data advantage through generative AI, conversational systems, algorithmic visibility, attribution science, organizational redesign, autonomous media, marketing agents, and the global regulatory landscape, showing how each layer contributes to a new model of competitive power.At its deepest level, the book contends that the future of marketing will belong to organizations that combine technical sophistication with strategic coherence, causal discipline, and institutional trust. It explains how predictive models, reinforcement logic, attention economics, and bounded automation can improve performance, but it also insists that long-term advantage depends on governance, legitimacy, and the ability to use intelligence responsibly. By the end, marketing emerges not as a collection of channels or campaigns, but as a system for sensing markets, acting under uncertainty, learning from feedback, and building enduring customer relationships in a world increasingly shaped by AI. Bestandsnummer des Verkäufers 9798904175573
Neu kaufen
EUR 133,58
EUR 67,30 Versand
Versand von Deutschland nach USA
Versand von Deutschland nach USA
Anzahl: 2 verfügbar