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ANTECEDENTS OF GREEN PRODUCT CONSUMPTION AND WELLBEING OF CONSUMERS - Softcover

K. ROSARIO FLORENCE

 
9798908341127: ANTECEDENTS OF GREEN PRODUCT CONSUMPTION AND WELLBEING OF CONSUMERS
Softcover
ISBN 13: 9798908341127
Verlag: Notion Press, 2026

Inhaltsangabe

This book explores the key factors that influence consumers' green product consumption and their overall wellbeing. It examines how environmental concern, green product literacy, perceived behavioural control, subjective norms, health consciousness, and anticipated emotions shape green product purchase attitude, behavioural intention, and actual purchase behaviour. The study also highlights the moderating role of peer influence and the positive impact of green consumption on consumer wellbeing. With a focus on sustainable choices and responsible living, this book provides valuable insights for researchers, students, and practitioners interested in promoting green consumption and a healthier future.

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Verlag
Notion Press
Erscheinungsdatum
2026
Sprache
Englisch
ISBN 13 
9798908341127
Einband
Taschenbuch
Anzahl der Seiten
152
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
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