FROM SO WHAT? TO SO FUNDED!: How nonprofits use stories to create impact and change the world - Softcover

Gerber, Lisa

 
9798985138504: FROM SO WHAT? TO SO FUNDED!: How nonprofits use stories to create impact and change the world

Inhaltsangabe

Jane has dedicated her life's work to a cause that matters. But something isn't working, and Jane is having a hard time getting people to support the great work her organization does. They don't seem to notice or care. "So what?" they say. It's frustrating because there's so much Jane wants to achieve, but she simply doesn't have the resources. And then Jane read a new book by master storyteller Lisa Gerber, and learned how to tell a compelling story. She learned to tell the right story at the right time to the right people. And in doing so, Jane uncovered beautiful stories that unlocked her audience's attention - and their wallets. Now, instead of asking, "Who are you?" they say, "What do you need?" Jane went from So what? to So funded! And so can you.

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Über die Autorin bzw. den Autor

Lisa Gerber is a story strategist who empowers purpose-driven leaders to create lasting change through the art of strategic storytelling. Her training, facilitation, and mentoring programs have helped organizations across conservation, wilderness education, animal welfare, and health and wellness sectors transform their messaging, elevate their positioning, and inspire action in their communities.She is the author of From So What? To So Funded: How Nonprofits Use Story to Create Impact and Change the World and hosts the Breaking Trail podcast, featuring conversations with trailblazers who forge their own paths and rewrite the rules of success.When not helping leaders unlock their storytelling potential, Lisa can be found skiing, trail running, or mountain biking in the mountains of Idaho with her husband and dogs-where she does her best creative work.

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