How Can Twitter Help You and Your Brand?
Finally, a practical guide for busy people who want to leverage Twitter to amplify their brands, companies and causes—in less than 15 minutes a day. Perfect for the shy, the skeptical, the curious and anyone feeling overwhelmed by the ever-evolving social media platform.
You’ll learn how to:
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Laurie Kretchmar is a communications strategist and former business journalist (FORTUNE, The Wall Street Journal and founding editor in chief of Women.com Networks). She advises consultants, marketing professionals and executives on how to establish and amplify their brands. A hands-on coach, Laurie is known for her detective skills, insights, pas¬sion for connecting people and, of course, her love of the so-called "bird app." Via her boutique consulting agencies, Up with Social and Content Marketing Place, Laurie guides thought leadership and social media for executives at compa¬nies including Applied Materials, Cisco, Dell, Malwarebytes, Samsung, SoFi and VISA. She advises social enterprise and nonprofit leaders. Laurie also speaks and acts as a moderator on webinars and at conferences worldwide. A graduate of Dartmouth College, Laurie lives in the San Francisco Bay Area.
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