Sports Crisis Communications: Cases and Controversy - Softcover

Rocco, Jim; Weidlich, Thom

 
9798987356944: Sports Crisis Communications: Cases and Controversy
Softcover
ISBN 13: 9798987356944
Verlag: Hart + Harvest Press, 2025

Inhaltsangabe

No stodgy treatise, Sports Crisis Communications: Cases and Controversy is an anthology and analysis of sports crises involving professional and collegiate athletes, teams, leagues, and brands.

Case studies ripped from the headlines include Tom Brady's "deflategate" crisis, other NFL crises like the Washington Commanders discrimination and name change issues, the U.S. women's soccer team pay equity litigation, NCAA investigations, name, image, and likeness crises, and many more.

Sports Crisis Communications: Cases and Controversy also features an overview of crisis communications for sports brands, teams, and athletes, as well as interviews with top sports opinion leaders and communicators drawn from PRCG's Crisis Communications in Sports podcast.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Hart + Harvest Press
Erscheinungsdatum
2025
Sprache
Englisch
ISBN 13 
9798987356944
Einband
Taschenbuch
Anzahl der Seiten
292
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
preigu
mail@preigu.de

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