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The Great PR Heist: How Public Perception Stole the Truth About Public Relations - Hardcover

Alexander, Adrienne

 
9798988462064: The Great PR Heist: How Public Perception Stole the Truth About Public Relations
Hardcover
ISBN 13: 9798988462064
Verlag: IPY Agency, 2025

Inhaltsangabe

Spin. Scandal. Strategy. What really drives reputation?

Public relations has become the punchline in a culture obsessed with clout, but what if everything you thought you knew about PR was wrong?

In The Great PR Heist, veteran publicist and media expert Adrienne Alexander exposes how public perception hijacked the truth about public relations-and why it's time to take it back. From celebrity meltdowns to viral visibility hacks, Adrienne unpacks the fundamental strategies behind reputation management, earned media, and the high-stakes world of image control.

This isn't just a book. It's the playbook.

Learn how to spot the difference between hype and strategy

Understand why PR is never free-and why that matters

Discover what makes (and breaks) credibility in the digital age

Get actionable insights from over two decades of PR trenches

Whether you're a founder, coach, author, creative, or communications pro, The Great PR Heist will shift how you show up, speak out, and stay seen-without selling your soul.

Your story deserves more than spin. It deserves a strategy.

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Verlag
IPY Agency
Erscheinungsdatum
2025
Sprache
Englisch
ISBN 13 
9798988462064
Einband
Gebundene Ausgabe
Anzahl der Seiten
90
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Libri GmbH
gpsr@libri.de

Europaallee 1
Bad Hersfeld
Hessen
Deutschland