The Business Artist: A Human Approach to Sales, Storytelling, and Creativity in a Data-Driven World - Softcover

Boggs, Adam; Sanders, Kent

 
9798989808809: The Business Artist: A Human Approach to Sales, Storytelling, and Creativity in a Data-Driven World
Softcover
ISBN 13: 9798989808809
Verlag: Adam Boggs, 2024

Inhaltsangabe

Have we lost our way as business leaders?

Algorithms. Artificial intelligence. Big data. No matter what your industry, you can't escape the influence of technology in every facet of your business. But in spite of their incredible potential, these and similar technologies are forcing us to face a vital question: are we in danger of gaining the world but losing our souls?

Using stories and case studies from business, entertainment, psychology, and history, seasoned sales leader Adam Boggs uses the metaphor of jazz to remind us that storytelling, innovation, and human connection are crucial for good business. If you're in business, you're also an artist with the potential to craft meaningful work.

In The Business Artist(tm), you'll come face-to-face with a simple truth: as we head into a data-driven future, the only way forward is by becoming more human.

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Verlag
Adam Boggs
Erscheinungsdatum
2024
Sprache
Englisch
ISBN 13 
9798989808809
Einband
Taschenbuch
Anzahl der Seiten
222
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

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