Startup CMO: A Field Guide to Scaling up Your Company's Marketing Function (Bolster Startup) - Softcover

Blumberg, Matt; Badgett, Nick; Enneking, Holly

Softcover

ISBN 13: 9798991328340

Verlag: Bolster Network, 2024

Inhaltsangabe

You're only a first-time CMO once, but that first time can be a daunting challenge for startup leaders. Without a blueprint or a guide you're in a tough spot to manage all of the details of marketing plus grow your brand and awareness. Startup CMO was written to help the first-time CMO navigate marketing challenges and provide tactics and best practices for how you can grow a high-performing function. Matt Blumberg, Nick Badgett, and Holly Enneking have decades of marketing and leadership experience from founding a company, scaling it, and exiting. They cover a wide range of topics from demand generation, to events, social media, product marketing, sales development, marketing operations, and more. The authors share how to collaborate effectively in the executive suite and with functional leaders throughout an organization. As an added bonus, Matt shares CEO-to-CEO advice on what a great CMO looks like, signs your CMO isn't scaling, and how to engage with the CMO. Startup CMO will help you pinpoint gaps or weaknesses, turn those into strengths, and help you scale yourself, the marketing function, and your organization.

Über diesen Titel

Über die Autorin bzw. den Autor

Matt Blumberg has spent his entire career creating startups, scaling them, and sharing best practices of what works and what doesn't work for other CEOs and team members in the entrepreneurial community. He is the author of "Startup CEO: A Field Guide to Scaling Up Your Business" (Wiley, 2020), an influential book embraced by entrepreneurs, CEOs, founders, and board of directors in the entrepreneurial ecosystem. Startup CEO was an outgrowth of his blog, StartupCEO.com. In 1999, he founded Return Path, an innovative email marketing company, helped it to $100m in revenues, and led it to a successful exit in a strategic sale to Validity in 2019. Along with colleagues from Return Path, Matt started Bolster in 2020, a company focused on helping startups and scaleups grow, develop, and scale their leadership teams and boards. Matt's second book, "Startup CXO: A Field Guide to Scaling Up Your Company's Critical Functions and Teams" (Wiley, 2021), was a collaboration with Bolster's CXOs to provide a blueprint for scaling up each function. Before Return Path, Matt led Marketing, Product Management, and the Internet Group for MovieFone, Inc. (later acquired by AOL). Prior to that, he served as an associate with private equity firm General Atlantic Partners and was a consultant with Mercer Management Consulting. He also cofounded and chairs the board of Path Forward, a nonprofit created and spun out of Return Path. Path Forward's mission is to empower people to restart their careers after time spent focused on caregiving by working with companies offering mid-career internships. Path Forward gives women and men a path to a professional career, while giving companies access to a diverse, untapped talent force. Matt is currently Executive Chair at Bolster. He earned his A.B. from Princeton University.

Details zur Ausgabe

• Verlag: Bolster Network
• Erscheinungsdatum: 2024
• Sprache: Englisch
• ISBN 13: 9798991328340
• Einband: Taschenbuch
• Anzahl der Seiten: 118
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: gpsr@libri.de; gpsr@libri.de; ; Friedensallee 273; Hamburg; 22763; Deutschland