Unfair Comparisons: Nuancing the "Sold, Not Bought" Category - Hardcover

Ferrante-Schepis, Maria

Hardcover

ISBN 13: 9798992334807

Verlag: Innogage Publishing, 2025

Inhaltsangabe

The life insurance industry stands at a pivotal moment. Consumer trust is eroding, many new technology entrants have failed, and the demands for innovation have never been more urgent. Maria Ferrante-Schepis offers a compelling "video tape review" of the industry's last decade, enabling us to rethink what's possible in a negative demand category.

With decades of experience and a deep understanding of the industry's challenges, Maria unpacks:

• The subtle and not so subtle nuances that she believes have been missed or misunderstood by innovators and that shape key lessons to innovate in the future.
• The role of both advisor and consumer fear, and how if managed correctly is a key pillar of transformation.
• The importance of having the right division of labor between the human and technology to fully meet the needs of customers.
• Ways to think about repurposing the true capabilities of the industry in a world where the risk of death is not what it used to be.

This book goes beyond theory-it's packed with insights, relatable stories, and a fresh perspective to enable effective action.

Über diesen Titel

Über die Autorin bzw. den Autor

Maria Ferrante-Schepis is a published author, consultant and established thought leader for insurance and finance professionals and executives. Her Amazon bestselling book, "Flirting with the Uninterested; Innovating in a 'Sold Not Bought' Category," published in 2012 and co-authored with Mike Maddock, explored the challenges and opportunities in the insurance industry. Her second book, "Unfair Comparisons; Nuancing The 'Sold Not Bought' Category", continues this insightful journey, exposing subtle and not so subtle nuances that will help the industry make further progress.

Details zur Ausgabe

• Verlag: Innogage Publishing
• Erscheinungsdatum: 2025
• Sprache: Englisch
• ISBN 13: 9798992334807
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 206
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: preigu; mail@preigu.de; ; Lengericher Landstr. 19; Osnabrück; 49078; Deutschland