AI-Powered Entrepreneurial Marketing and Communication (Paperback)

Intelligent technologies integrated with entrepreneurial marketing represent a transformative shift in how startups and small businesses connect with audiences, build brands, and drive growth. By leveraging AI tools, entrepreneurs can create personalized and efficient marketing strategies. AI enables real-time insights into consumer behavior, optimized content creation, targeted advertising, and enhanced customer engagement across digital platforms. As competitive markets evolve, the integration of AI into marketing and communication practices becomes essential for entrepreneurs seeking innovation, agility, and sustainability. AI-Powered Entrepreneurial Marketing and Communication explores how tools like AI-driven customer insights, digital storytelling, and personalized content change the way entrepreneurs engage their audiences. It examines evolving marketing and communication practices as digital technologies reshape how small businesses and startups operate. This book covers topics such as user experience, cybersecurity, and digital technologies, and is a useful resource for marketers, engineers, entrepreneurs, academicians, researchers, and scientists.

Andreas Masouras is the Head of the Department of Communication & Creativity, Member of the Senate, and Associate Professor of Communication and Marketing at Neapolis University Pafos. He also serves as MBA Coordinator, including the specialization in Tourism. As a full-time faculty member, he plays a key role in academic governance, program development, and the strategic academic direction of the university. He holds a PhD with distinction from the Department of Political Science and International Relations at the University of the Peloponnese. His dissertation, titled “Entrepreneurship and Competitiveness through the Lens of Institutional Analysis: The Case of Cyprus,” is archived in the National Archive of Doctoral Dissertations. He also holds an MPhil in Television Studies from the University of Brighton, an MSc in Globalisation, Media & Culture from the University of South Wales (formerly Glamorgan University), and a BA in Communication and Mass Media Studies from the National and Kapodistrian University of Athens. Internationally, Dr. Masouras maintains a dynamic academic presence. He is Visiting Faculty at the Indian Institute of Management, Ranchi (IIM Ranchi), where he contributes to teaching and research in the fields of marketing and communication. He also serves as Visiting Researcher at the Centre for the Study of Media and Culture in Small Nations at the University of South Wales, at the Politecnico di Milano, and as a main researcher at the Centre of International & European Political Economy & Governance (CIEPEG). He has previously held Visiting Researcher positions at institutions such as Fordham University’s Donald McGannon Communication Research Center (USA) and various European universities, focusing on media systems, institutional dynamics, and entrepreneurship. He has also taught as Adjunct Faculty at Webster University Tashkent, engaging with an international student audience. Dr. Masouras is an active researcher and academic author. He publishes regularly in peer-reviewed journals and presents at leading international conferences, including those organized by the American Marketing Association (AMA). His interdisciplinary research spans communication, marketing, and entrepreneurship. He is a member of the Hellenic Marketing Academy and maintains ongoing collaborations in both European and global academic networks.

Prashant Maurya is an Assistant Professor at the Indian Institute of Management Ranchi, India. He holds a Ph.D. from the Indian Institute of Technology Roorkee and a Master’s degree from Banaras Hindu University. His research and teaching interests include Business Communication, Popular Media and Culture. Dr. Maurya has published in leading ABDC-A, Scopus- and Web of Science-indexed journals. He serves as an Editorial Board Member for the journal Humanities and Social Sciences Communications (Springer Nature). In addition, he regularly reviews for reputed academic publishers, including Taylor & Francis, Wiley, and Emerald. He has presented papers at international conferences held at Alexandria University, Egypt; Universiti Putra Malaysia, Malaysia; Malmö University, Sweden; Kyoto University, Japan; and the University of Manchester, United Kingdom. Dr. Maurya has been a resource person and invited speaker to many Management Development Programs and executive training programs on ‘Communication’. Dr. Maurya is also a visiting faculty member at IIM Kozhikode and IIM Indore.

Panikos Symeou , born in Limassol, Cyprus, is the founder and managing partner of the law firm Symeou & Konnaris LLC. He holds a Law degree (LLB) from the People's Friendship University of Russia, a Master’s in Business Law (LLM) from De Montfort University in Leicester, UK, and a Master of Science in Financial Management from ASU, USA. He was admitted to the Cyprus Bar Association in 2003 and is also a licensed Insolvency Practitioner. Mr. Symeou is a member of the Cyprus Bar Association, the International Tax Planning Association (ITPA), and the Society of Trust and Estate Practitioners (STEP). His main areas of practice include commercial and civil litigation, corporate and commercial law, family law, immigration, real estate, foreign investments, international tax planning, banking and finance, and intellectual property law. He is the author of numerous publications on financial management, corporate governance, international tax planning, and real estate law in Cyprus.