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THE AIM OF THIS BOOK IS TO GETTING FAMILIAR WITH THE S.P.S.S. ENVIRONMENT AND ANALYZING THE PRIMARY DATA WITH THE HELP OF APPROPRIATE STATISTICAL TECHNIQUES IN SOCIAL SCIENCES RESEARCH. Chapter 1 starts with the SPSS basic features, creating and editing a data file in SPSS, identifying duplicate cases, replacing missing values, recode, select cases, sort cases, merge file, transposing the data of Excel in the SPSS format, output viewer and syntax window. Chapter 2 starts with the preparing the data for analysis in SPSS it includes, coding of questionnaire, data collection, types of variables, levels of measurement and validity and reliability analysis. Chapter 3 includes the statistics associated with frequency distribution, exploring data with graphs: histogram, box plot, pie chart, scatter plot) Chapter 4 includes the assumptions of applying parametric test and non-parametric test. Chapter 5 states the parametric tests and non-parametric tests such as: t test, z test, K-S test, chi square, Runs, Binomial, Mann Whitney, median etc.) Chapter 6 includes the ANOVA technique and its application. Chapter 7 includes the Factor analysis and its interpretations. Chapter 8 includes the correlation & regression analysis. Chapter 9 includes discriminant analysis. Chapter 10 includes conjoint analysis.
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