Historically, our markets and educational system have ignored the economics of sustainability. As a result, we consider only a small part of the exchanges we make and the impact of our actions.

This book provides guidance and support for adopting true cost accounting.

The challenge is to make true cost reporting and accounting easier for consumers, accountants, CEOs, CFOs, engineers, designers, sustainability report writers, and database and data mining software developers. It can be done. It must be done!

�ber die Autorin bzw. den Autor:

David Bainbridge, a former associate professor at Alliant International University, has a 50-year career focusing on sustainability and was the 2004 recipient of the Passive Solar Pioneer Award from the American Solar Energy Society. Previous books include Gardening with Less Water and A Guide for Desert and Dryland Restoration.

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