Actionable Web Analytics: Using Data to Make Smart Business Decisions

Burby, Jason

ISBN 10: 0470124741 / ISBN 13: 9780470124741

Verlag: Sybex, 2007

Beschreibung

Open Books is a nonprofit social venture that provides literacy experiences for thousands of readers each year through inspiring programs and creative capitalization of books.

Bestandsnummer des Verkäufers mon0000795943

Bibliografische Details

• Titel: Actionable Web Analytics: Using Data to Make Smart Business Decisions
• Verlag: Sybex
• Veröffentlichungsdatum: 2007
• Sprache: Englisch
• ISBN-10: 0470124741
• ISBN-13: 9780470124741
• Bindung: paperback
• Zustand: Very Good

Über diesen Titel

Inhaltsangabe

Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why, not just the how, of web analytics and the rules for developing a "culture of analysis" inside your organization. Why you should collect various types of data. Why you need a strategy. Why it must remain flexible. Why your data must generate meaningful action. The authors answer these critical questions―and many more―using their decade of experience in Web analytics.

Über die Autorin bzw. den Autor

Jason Burby is Chief Analytics and Optimization Officer for ZAAZ, Inc., a web design and analytics consulting firm. His clients have included eTrade, Ford, Sony, PayPal/eBay, Washington Mutual, Reuters, T-Mobile, Levi Strauss, and Microsoft.

Shane Atchison, co-founder and CEO of ZAAZ, Inc., leads its long-term strategic vision of helping companies realize the potential of the Internet and its impact on their business. Among his client list have been Converse, Sony, Ford, Microsoft, and National Geographic.