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Pradyut V. Hande

ISBN 10: 365936553X / ISBN 13: 9783659365539

Verlag: LAP LAMBERT Academic Publishing Apr 2015, 2015

Beschreibung

This item is printed on demand - it takes 3-4 days longer - Neuware -The retail landscape in India has undergone a stark metamorphosis over the years. Traditional 'Brick and Mortar' style retailing is facing staunch competition from the rapid emergence of e-commerce platforms. Having aligned themselves to ever evolving consumer sensibilities, these robust platforms are revolutionizing the Indian retail industry like never before. However, what are the key consumer buying determinants with regards to B2B and B2C e-commerce platforms in India that are fueling this phenomenal growth What makes these consumers 'add to cart' 60 pp. Englisch. Bestandsnummer des Verkäufers 9783659365539

Bibliografische Details

Titel: Add to Cart!

Verlag: LAP LAMBERT Academic Publishing Apr 2015

Erscheinungsdatum: 2015

Einband: Taschenbuch

Zustand: Neu

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Reseña del editor:

The retail landscape in India has undergone a stark metamorphosis over the years. Traditional "Brick and Mortar" style retailing is facing staunch competition from the rapid emergence of e-commerce platforms. Having aligned themselves to ever evolving consumer sensibilities, these robust platforms are revolutionizing the Indian retail industry like never before. However, what are the key consumer buying determinants with regards to B2B and B2C e-commerce platforms in India that are fueling this phenomenal growth? What makes these consumers "add to cart"?