The Advanced Dictionary of Marketing (Paperback)

Sprache: Englisch

Verlag: Oxford University Press, Oxford, 2007

0199286000 / 9780199286003

Anbieter: AussieBookSeller, Truganina, VIC, AustralienAussieBookSeller

Verkäufer/-in mit 5 Sternen

Verkäufer:in bei AbeBooks seit 22. Juni 2007

Softcover

Zustand: Neu

EUR 75,52

EUR 33,09 Versand 
Versand von Australien nach USA

Anzahl: 1 verfügbar

In den Warenkorb
30 Tage kostenlose Rückgabe

Artikelbeschreibung des Verkäufers

Paperback. This advanced dictionary of marketing focuses on leading-edge terminology for use by individuals who are serious about the theory and practice of marketing: researchers, directors, managers, and anyone studying marketing for a professional and/or academic qualification. Covering 1,098 terms, the dictionary includes over 500 major entries. All terms are extensively cross-referenced and thematic indices allow the reader to locate terms by their applications and bykeywords.All major and emerging marketing approaches, from ambient marketing and fusion marketing, to tribal marketing and word-of-mouth marketing, are included, as are hundreds ofother advanced concepts such as brand community, disintermediation, dynamic capabilities, and share of voice. Further, entries spanning 132 theories and 45 marketing-related laws and principles are presented, making this dictionary more theoretically complete than any other marketing dictionary available. Finally, an extensive collection of 107 marketing effects, such as the loyalty ripple effect and mere exposure effect are also included, where, in all cases, their marketing implications andapplications are presented fully.Each term covered in this advanced dictionary includes six elements:Description -- how the term is definedKeyinsights -- important insights provided by an understanding of the termKeywords -- words to further understand the nature of the termImplications -- what knowledge of the term means to marketersApplication areas and further readings -- areas where the term's knowledge is being put to useBibliography -- articles and books referencedExample entries include:Agency Theory,Audience Effect, Blog Marketing, Boomerang Effect, Confirmation Bias, Country of Origin Effect, Customer Equity, Disruptive Technology, Double Jeopardy Effect, Eclectic Paradigm, E-marketing, First Law of Marketing, Foot-in-the Door Technique, FreeRider Effect, Game Theory, Glocal Marketing, Green Marketing, Halo Effect, Honeymoon Effect, Law of Comparative Advantage, Leapfrogging, Market Entry Timing, Megamarketing, Metcalfe's Law, Moore's Law, Network Effect, Not Invented Here Syndrome, Odd Price Effect, Permission Marketing, Psychic Distance, Recency Principle, Retro-Marketing, Rule of Ten Percent, Sagacity Segmentation, Salutary Products, Snob Effect, Social Marketing, Stealth Marketing, Substitute Awareness Effect, Sunk CostFallacy, Sustainable Competitive Advantage, Value-Based Marketing, Viral Marketing, Winner's Curse. This advanced dictionary of marketing focuses on leading-edge terminology for use by people who are serious about the theory and practice of marketing. With over 1,000 entries ranging in length and depth, it is the ideal reference guide for researchers, directors, managers, and anyone studying marketing for a professional or academic qualification. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…

Bestandsnummer des Verkäufers 9780199286003

Titel
The Advanced Dictionary of Marketing (Paperback)
Autor
Scott Dacko
Verlag
Oxford University Press, Oxford
Erscheinungsjahr
2007
Zustand
new
Einband
Paperback
Sprache
Englisch
ISBN-10
0199286000
ISBN-13
9780199286003

AussieBookSeller

Truganina, VIC, Australien

Verkäufer/-in mit 5 Sternen

Verkäufer:in bei AbeBooks seit 22. Juni 2007

Versandkosten von Australien nach USA

Artikel25 bis 45 Werktage8 bis 14 Werktage
Erster ArtikelEUR 33,09EUR 39,35
Die Versandzeiten werden von den Verkäuferinnen und Verkäufern festgelegt. Sie variieren je nach Versanddienstleister und Standort. Sendungen, die den Zoll passieren, können Verzögerungen unterliegen. Eventuell anfallende Abgaben oder Gebühren sind von der Käuferin bzw. dem Käufer zu tragen. Die Verkäuferin bzw. der Verkäufer kann Sie bezüglich zusätzlicher Versandkosten kontaktieren, um einen möglichen Anstieg der Versandkosten für Ihre Artikel auszugleichen.

Zahlungsarten

  • Visa
  • Mastercard
  • American Express
  • Carte Bleue
  • Apple Pay
  • Google Pay

Unternehmensdaten der Verkäuferin bzw. des Verkäufers

The Nile Group Pty Ltd

42 Apex Drive
Truganina, VIC Australien 3029