The Advanced Dictionary Of Marketing: Putting Theory to Use

Dacko, Scott

ISBN 10: 0199286000 / ISBN 13: 9780199286003

Verlag: Oxford University Press, U.S.A., 2008

Beschreibung

Like New. Bestandsnummer des Verkäufers ERICA78701992860006

Bibliografische Details

Titel: The Advanced Dictionary Of Marketing: ...

Verlag: Oxford University Press, U.S.A.

Erscheinungsdatum: 2008

Einband: Paperback

Zustand: Like New

Art des Buches: book

Über diesen Titel

Inhaltsangabe:

Containing over 500 entries, this dictionary will be the ideal reference guide for practitioners, MBA students, and those taking professional marketing qualifications

Über die Autorin bzw. den Autor:

Scott Dacko is an Associate Professor of Marketing and Strategic Management at Warwick Business School. His research interests include timing in marketing and strategy, market entry and new product introduction timing; marketing management, managerial timing decisions; consumer behaviour, marketing education, and skill development research.