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Bibliografische Details

Titel: Advanced Web Metrics with Google Analytics
Verlag: Sybex
Ver�ffentlichungsdatum: 2008
Sprache: Englisch
ISBN-10: 0470253126
ISBN-13: 9780470253120
Bindung: Softcover
Zustand: Good

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Inhaltsangabe

Are you getting the most out of your website? Google insider and web metrics expert Brian Clifton reveals the information you need to get a true picture of your site's impact and stay competitive using Google Analytics (GA) and the latest web metrics methodologies. Which marketing campaigns work best? How do you quantify their success? What indicators should you track? Packed with techniques and insider secrets not documented elsewhere, this book has the expert guidance you need to enhance your brand and increase your site's ROI.

�ber die Autorin bzw. den Autor

Brian Clifton, Ph.D., leads the Google Web Analytics team for Europe, the Middle East, and Africa. He is a noted web analytics and search engine marketing expert who speaks at industry trade shows (including Search Engine Strategies, Emetrics Summit, and Search Marketing World), maintains a blog on web metrics and Google Analytics (www.advanced-web-metrics.com), and has written numerous white papers.

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