Advances in Data Analytics for Influencer Marketing: An Interdisciplinary Approach

Soumi Dutta (u. a.)

ISBN 10: 3031657268 / ISBN 13: 9783031657269

Verlag: Springer, 2024

Advances in Data Analytics for Influencer Marketing: An Interdisciplinary Approach | Soumi Dutta (u. a.) | Buch | Information Systems Engineering and Management | vii | Englisch | 2024 | Springer | EAN 9783031657269 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu Print on Demand. Bestandsnummer des Verkäufers 129484084

Inhaltsangabe:

In the ever-evolving landscape of digital marketing, influencer marketing has emerged as a game-changer, captivating audiences and driving brand engagement like never before. However, success in this dynamic field requires more than just intuition―it demands a mastery of data analytics and an interdisciplinary approach. Introducing this groundbreaking book equips marketers, analysts, and business leaders with the tools and strategies to navigate the complexities of influencer marketing with precision and confidence. Written by leading experts in the field, this comprehensive book explores the intersection of data analytics, consumer behavior, and influencer marketing, offering a holistic perspective on this powerful marketing technique. This book equips the readers with the knowledge and tools to stay ahead of the curve and drive unparalleled success in the ever-evolving world of influencer marketing.

Von der hinteren Coverseite:

In the ever-evolving landscape of digital marketing, influencer marketing has emerged as a game-changer, captivating audiences and driving brand engagement like never before. However, success in this dynamic field requires more than just intuition―it demands a mastery of data analytics and an interdisciplinary approach. Introducing this groundbreaking book equips marketers, analysts, and business leaders with the tools and strategies to navigate the complexities of influencer marketing with precision and confidence. Written by leading experts in the field, this comprehensive book explores the intersection of data analytics, consumer behavior, and influencer marketing, offering a holistic perspective on this powerful marketing technique. This book equips the readers with the knowledge and tools to stay ahead of the curve and drive unparalleled success in the ever-evolving world of influencer marketing.

Bibliografische Details

Titel: Advances in Data Analytics for Influencer ...
Verlag: Springer
Erscheinungsdatum: 2024
Einband: Buch
Zustand: Neu