Advancing the Story: Broadcast Journalism In A Multimedia World (Text Only)

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In today’s media world, broadcast journalists need to do more than produce top-notch news reports. They must write stories that will be put on the air, as well as posted online or printed in tomorrow’s paper. Multiplatform journalism is simply a fact of life for any up-and-coming journalist who wants to get ahead and compete for the industry’s best jobs. So how do you teach your students to think beyond repurposing, to advance their stories to the next level, for any medium?

Beginning with the premise that broadcast journalism is an excellent starting point for multimedia storytelling, broadcast veterans Debora Halpern Wenger and Deborah Potter build on the basics of good television reporting practices. Advancing the Story helps students understand the strengths of each medium, with depth, interactivity, and immediacy all playing a different role as content is separated from container. One approach does not fit all media—Wenger and Potter show students specific techniques and strategies for maximizing the advantages of each platform.

In every chapter, the authors provide:

• Know and Tell reports, a distinctive feature in which dozens of professional journalists lend their expertise and insight on multiplatform approaches, trends, and industry changes.
• Trade Tools showcase select materials used in the authors’ training seminars such as handy checklists of pointers and best practices.
• Taking it Home offers brief chapter wrap-ups.
• Talking Points provide questions and scenarios for in-class discussion.
• eLearning Opportunities include chapter exercises, practice tools, and additional resources found online in the book’s interactive multimedia workbook. NOTE: FOR THE BOOK PACKAGED WITH ACCESS TO THE ONLINE WORKBOOK, ORDER ISBN 978-0-87289-901-8. CLICK HERE FOR MORE ON THE ONLINE WORKBOOK.

Debora Halpern Wenger, a veteran journalist and educator, is associate professor and director of undergraduate journalism at the University of Mississippi. She is also a former associate professor at Virginia Commonwealth University. Prior to her academic appointment, she served as assistant news director at WFLA-TV in Tampa, Fla. She started her career as a reporter/anchor at KXJB in Fargo, N.D., moved on to producing at WBBH in Ft. Myers, Fla., and WMUR in Manchester, N.H., then became executive producer at WSOC in Charlotte, N.C. Wenger conducts multimedia training in newsrooms across the country and is co-author of the broadcast, online and mobile journalism curricula for the Society of Professional Journalists’ Journalism Training Program. She has been invited to work as visiting faculty for the Poynter Institute. She has a BA from what is now known as Minnesota State University and an MA from University of North Carolina–Charlotte.

Deborah Potter is a veteran reporter and journalism trainer who spent 16 years as a network correspondent for CBS News and CNN. She founded NewsLab (www.newslab.org), a non-profit resource for journalists, in 1998. Before joining CBS, Potter was a radio news anchor at KYW in Philadelphia and a local TV news producer in Washington, D.C. For more than a decade, she was a contributing correspondent to the PBS program “Religion & Ethics Newsweekly.” Potter leads workshops for journalists in newsrooms across the United States and around the world on writing, social media, digital journalism and ethics. She has served as visiting faculty at the University of Montana and the University of Arkansas. Potter is a former faculty associate at the Poynter Institute and is the author of the “Handbook of Independent Journalism.” She has a BA from the University of North Carolina at Chapel Hill and an MA from American University.