When it comes to marketing your understanding of the basics can potentially save you thousands of dollars on advertising, marketing and branding. This book covers the basics of each of the key areas of marketing and branding, including:
- Identifying Target Markets
- Marketing and Brand Planning
- Media and Promotions
- Websites and Social Media
- Customer Service Essentials
- Gaining Repeat and New Business
- Building Your Reputation Through Public Relations
And how to create an easy strategy and budget for all your advertising and marketing investments.
This book will help you to understand the basics of business and marketing plans, branding, image, customer service and public relations so that you can grow your business through simple and smart marketing practices. Getting the basics right can make such a difference to the outcomes. Measuring the results of your advertising can lead to effective decision making about what to spend and where to invest your marketing budget.
When you understand 'how it works' you get a lot more punch out of your advertising and marketing campaigns.
Bonus tools and templates included.
If you are in business for the first time, or the 100th time, getting your marketing right and understanding the basics is going to save you a lot of money in experimenting, time wasted in taking pot shots at advertising, and frustration when you find out how much easier it could have been to get it right the first time.
Dixie Maria Carlton has helped dozens of businesses, entrepreneurs, and managers to sort out their marketing plans, get them free and low cost publicity, and to rise to the very top of their industries by using their resources, reputation, and brand differences to stand out from the crowd. This includes helping them several clients to become national and international award winning specialists in their industries.
Author Q&A
Q: Why did you write this book?
A: Because as a small business owner, marketing specialist and consultant, these are the things that I keep repeating to my clients. Getting the basics right and a general understanding of the role that marketing, branding, and advertising all play together to create success in any business is often overlooked and it's an expensive oversight.
Q: Do you cover anything about online and social media marketing in this book?
A: Yes, a lot really, but not How to advertise on Facebook in depth. More about getting your brand and marketing strategy sorted so that what you do either ON or OFF line is more effective. That's the key to successful marketing on ANY platform.
Q: Finally, what sort of templates and resources does the book have for readers?
A: Things to help plan, measure, and manage your advertising. Your branding checklists and social media checklists are also made available on the linked website page. These are essential tools I've developed over nearly 20 years of business and marketing coaching and consulting for clients who have achieved some outstanding results.
Warning: This is the BASIC's of marketing - if you're already 'pretty good at this', then maybe this book is not for you. But if you're starting out trying to understand marketing at beginner's level then this is the FIRST book you should read to help everything else make sense!
Dixie Maria Carlton has been writing business books for herself and assisting dozens of authors worldwide to create, publish, and promote their books since 2006. She is an award winning business person and author, with clients who have also become multi-award winners under her guidance to help their own brands and/or stories become highly recognised. NON-FICTION titles are mostly business and marketing based, with an updated series due for re-release in 2017. This series, including 'From Idea to Author-ity', 'Branding, Marketing & Advertising 101 for SME's', and 'Widgets, Doodads & Business Gifts' features much of the information Dixie is highly sought after for by clients wanting to improve their branding, story-telling ability as part of their marketing, and to become 'famous' to their markets. FICTION titles by Dixie Carlton are mostly the stories or biographies of real people who have inspired her. Written as fiction gives her the creative license to explore more deeply the reasons why people are the way they are, and do the things they do. Her novels are described as well paced page-turners with excellent sexual and dramatic context. Romance with a Kick? Well, according to Dixie, that's what real life is usually about - romance and love with a spicy kick, unless you're the boring stay at home type.
