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Advertising Copy. Revised Edition

George Burton Hotchkiss

Verlag: Harper & Bros, New York ; London, 1936
Zustand: Good Hardcover
Verkäufer BOOK2BUY (Lynbrook, NY, USA)

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Beschreibung

Hardcover - very clean, no marks, very clean inside, no dustjacket - from a private collection George Burton Hotchkiss - Advertising Hall of Fame honoree The Advertising Hall of Fame is a list of notable advertising leaders in America as chosen by the American Advertising Federation. It was founded in 1948 as a result of a proposal by the New York Ad Club and its president, Andrew Haire, to the Advertising Federation of America, the predecessor organization to the American Advertising Federation. Hardcover - clean, some pencil marks, very clean inside, no dustjacket, numerous advertisements from the period, missing ffep - from a private collection - George Burton Hotchkiss - Advertising Hall of Famer George Burton Hotchkiss (1884-1953), was best known as a ground-breaking teacher of business writing and advertising at New York University from 1908 until 1951. He wrote over a dozen textbooks on advertising and advertising history including one of the better books on copywriting that most modern copywriters have never heard of - Advertising Copy. George Burton Hotchkiss graduated from Yale as an English major with a B.A. in 1905 and an M.A. in 1906. His original ambition was to teach English literature and write poetry but instead he became one of the foremost experts on marketing, advertising and business writing of his time. His poetic aspirations were sidetracked in 1908 when he took a position in NYU in the relatively new (opened in 1900) School of Commerce where he began a 43-year career. At the end of his career the School of Commerce took up an entire building and had day and night classes but when George Burton Hotchkiss started the job there were only night classes. The reason for this was that the New York University School of Commerce was a practical school and its students were business people who attended after work. The school was a highly practical school and the teachers were expected to make their lectures richer by adding practical experience. Joseph French Johnson, Dean of the School of Commerce recommended that Hotchkiss work as a journalist to get real world business writing experience rather than go for his PhD - since he was going to be teaching courses in journalism. Hotchkiss went to work for the SUN as a financial editor and kept the job for two years while simultaneously holding his business-writing teaching job. In 1911 Hotchkiss started teaching advertising for the Advertising Men's League but quickly found out that his students knew more than he did. So in 1912 he took a job at the George Batten Advertising Agency (before it merged with BDO to become BBDO) and created advertising for the next two years under the guidance of Jim Adams - Batten's copy chief. During this period he wrote most of the ad copy for the Alexander Hamilton Institute which was a client of the Batten agency. In 1915 he established a Department of Advertising and Marketing at New York University (NYU). This is the first time in the school's history that "advertising" appeared in a department name. Buchnummer des Verkäufers 26923.250421

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Titel: Advertising Copy. Revised Edition

Verlag: Harper & Bros, New York ; London

Erscheinungsdatum: 1936

Einband: Hardcover

Zustand:Good

Zustand des Schutzumschlags: No Jacket

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