Advertising by Design: Generating and Designing Creative Ideas Across Media

Landa, Robin

ISBN 10: 0470362685 / ISBN 13: 9780470362686

Verlag: John Wiley & Sons Inc (edition 2), 2010

It's a preowned item in good condition and includes all the pages. It may have some general signs of wear and tear, such as markings, highlighting, slight damage to the cover, minimal wear to the binding, etc., but they will not affect the overall reading experience. Bestandsnummer des Verkäufers 0470362685-11-1

Inhaltsangabe:

Don t miss the new updated edition of the complete guide to the creative processes behind successful advertising design. The second edition of Advertising by Design has been developed and greatly expanded. Sill the most comprehensive text on creative concept generation and designing for advertising, the book includes a number of features that make it an effective tool for instructors, students, or anyone interested in this field. This includes a practical approach to generating and designing creative integrated media advertising for brands, organizations, and causes that encompasses brand building through engagement, community building, added value, and entertainment. Fully supplemented with interviews from esteemed creative directors, along with real world examples, Advertising by Design is both a perfect text for courses that incorporate advertising concepts and design, and a valuable reference for anyone interested in the creative side of advertising. "While the blank piece of paper is exciting, it can also be a very scary place. Robin Landa has created a valuable tool for jump starting the creative process across all platforms. This book is a must read for beginners and seasoned veterans." Paul Renner, EVP Group Creative Director, Arnold Worldwide, Boston "This is still the quintessential, step by step textbook for anyone interested in learning or teaching the fundamentals of advertising." Alan Rado, IADT/Harrington College of Design "The most enlightening textbook on advertising I ve ever seen. A must read for any student of the ad biz." Drew Neisser, CEO, Renegade "So perfect for a creative strategist, transformational world. Very few books get it right about the evolution of creative. This one does, from strategy to storytelling to multiple media solutions. And it s still all about doing beautiful work." Deborah Morrison, Chambers Distinguished Professor of Advertising, University of Oregon

Über die Autorin bzw. den Autor: ROBIN LANDA is a Distinguished Professor in the Department of Design at Kean University of New Jersey as well as a Designer, Branding Consultant, and Creative Strategist with her own firm, www.RobinLanda.com. She is the author of twelve books in addition to being a frequent speaker on the subjects of advertising, graphic design, branding, and creativity.

Bibliografische Details

Titel: Advertising by Design: Generating and ...
Verlag: John Wiley & Sons Inc (edition 2)
Erscheinungsdatum: 2010
Einband: Paperback
Zustand: Good
Auflage: 2.