Advertising from the Desktop: The Desktop Publisher's Guide to Designing Ads That Work
Floyd, Elaine, Wilson, Lee
ISBN 10: 1566040647 ISBN 13: 9781566040648
Verlag: Ventana Pr, 1993
Gebraucht
Softcover
Verkäufer
Wonder Book, Frederick, MD, USA
Verkäuferbewertung 5 von 5 Sternen
Heritage Bookseller
AbeBooks-Mitglied seit 1996
Dieser Artikel ist nicht mehr verfügbar.
Beschreibung
Beschreibung:
Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Bestandsnummer des Verkäufers W02A-03134
Inhaltsangabe:
Using time-tested advertising techniques and many illustrations, the authors offer advice on how to increase the power and performance of ads with a solid marketing plan; build recognition through consistency; arouse curiosity, emotion and interest with the right visual; know when to use and not use special effects; create layouts that command attention and attract buyers; make effective headlines and logos; use color; create ads, flyers, exhibits, and sales materials. The techniques given are independent of any particular desktop publishing program. Annotation copyright Book News, Inc. Portland, Or.
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Bibliografische Details
Titel: Advertising from the Desktop: The Desktop ...
Verlag: Ventana Pr
Erscheinungsdatum: 1993
Einband: Softcover
Zustand: Good