Advertising Management

Kumar Arun Tyagi C.L. Sharma Ramnath

ISBN 10: 8126902574 / ISBN 13: 9788126902576

Verlag: Atlantic Publishers and Distributors, 2004

Beschreibung

pp. vi + 436 Illus.

Bestandsnummer des Verkäufers 7733690

Bibliografische Details

• Titel: Advertising Management
• Verlag: Atlantic Publishers and Distributors
• Erscheinungsjahr: 2004
• Sprache: Englisch
• ISBN-10: 8126902574
• ISBN-13: 9788126902576
• Einband: Hardcover
• Zustand: New

Über diesen Titel

Inhaltsangabe

1. Introduction; 2. Advertising Management; 3. Classification of Advertising; 4. Consumer Communication and Persuasion; 5. Marketing Communications Processes; 6. Media Strategy in Advertisement; 7. Advertising Agencies; 8. Social and Economic Aspects of Advertising; 9. Advertising Budget; 10. The Advertising Process; 11. Advertising Scheduling; 12. Advertising Campaigns; 13. Organisation of Advertising; 14. Measuring Advertising Effectiveness; 15. Framework of Advertising; 16. Industrial Advertising; 17. Advertising Ethics; 18. Advertising in India; 19. Rural Marketing and Advertising in India; 20. Future of Advertising; Selected Bibliography