Advertising Media Workbook and Sourcebook

Kelley, Larry D.; Jugenheimer, Donald W.; Sheehan, Kim Bartel

ISBN 10: 0765640945 / ISBN 13: 9780765640949

Verlag: Routledge, 2015

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Inhaltsangabe:

This combination of workbook and sourcebook combines easy-to-understand explanations of advertising media sources and calculations with real-world examples of source material from advertising and media companies. It is designed for anyone wanting to master the process of advertising media planning.

Über die Autorin bzw. den Autor:

Larry D. Kelley is a Professor of Advertising at the Jack J. Valenti School of Communication at the University of Houston, USA. He teaches advertising media planning, advertising account planning, and prinicples of advertising, among other classes. He has authored or co-authored seven books.

Donald W. Jugenheimer is an author, researcher, consultant, and educator. His specialties are communication, advertising and media management, media economics, and advertising media. He has authord or co-authored twenty books.

Kim Bartel Sheehan is Professor of Advertising at the University of Oregon, USA. Her teaching specialties are advertising management, research, and media planning. She has published extensively in academic journals, such as the Journal of Advertising, the Journal of Advertising Research, and the Journal of Public Policy and Marketing.

Bibliografische Details

Titel: Advertising Media Workbook and Sourcebook
Verlag: Routledge
Erscheinungsdatum: 2015
Einband: Softcover
Zustand: good
Auflage: 4. Auflage