Advertising: Types of Methods, Perceptions and Impact on Consumer Behavior (Advertising: Media, Marketing and Consumer Demands)

BARREAU, L

ISBN 10: 1629486124 / ISBN 13: 9781629486123

Verlag: Nova Science Pub Inc, 2014

Beschreibung

Editor(s): Barreau, Lucas. Num Pages: 143 pages, illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 230 x 155 x 17. Weight in Grams: 388. . 2014. Hardcover. . . . . Books ship from the US and Ireland.

Bestandsnummer des Verkäufers V9781629486123

Bibliografische Details

• Titel: Advertising: Types of Methods, Perceptions and Impact on Consumer Behavior (Advertising: Media, Marketing and Consumer Demands)
• Verlag: Nova Science Pub Inc
• Erscheinungsjahr: 2014
• Sprache: Englisch
• ISBN-10: 1629486124
• ISBN-13: 9781629486123
• Einband: Hardcover
• Zustand: New

Über diesen Titel

Inhaltsangabe

In this book, the authors present current research in the study of advertising methods and perceptions and their impact on consumer behaviour. Topics discussed include the use of tourism distribution channels for advertising a religious "imagined community" in Arcadia, Greece; investing in culture and intercultural relations for advertising and sustainable development of the contemporary European city with the framework of international city branding; a social psychological perspective of marketing strategies appealing to the consumers' uniqueness; social media advertising and its important role in representing and influencing consumer choices; cultural characteristics and how they moderate consumer response to positive and negative feeling advertisements; and consumers and brand loyalty.

Über die Autorin bzw. den Autor

Charlotte y Peter Fiell son dos autoridades en historia, teoría y crítica del diseño y han escrito más de sesenta libros sobre la materia, muchos de los cuales se han convertido en éxitos de ventas. También han impartido conferencias y cursos como profesores invitados, han comisariado exposiciones y asesorado a fabricantes, museos, salas de subastas y grandes coleccionistas privados de todo el mundo. Los Fiell han escrito numerosos libros para TASCHEN, entre los que se incluyen 1000 Chairs, Diseño del siglo XX, El diseño industrial de la A a la Z, Scandinavian Design y Diseño del siglo XXI.