The War Against the BBC: How an Unprecedented Combination of Hostile Forces Is Destroying Britainâ s Greatest Cultural Institution. And Why You Should Care

York, Peter,Barwise, Patrick

ISBN 10: 0141989408 / ISBN 13: 9780141989402

Verlag: Penguin, 2021

Publisher overstock. May have remainder mark / minor shelfwear. 99% of orders arrive in 4-10 days. Discounted shipping on multiple books. Bestandsnummer des Verkäufers mon0001196803

Inhaltsangabe:

There's a war on against the BBC. It is under threat as never before. And if we lose it, we won't get it back.

The BBC is our most important cultural institution, our best-value entertainment provider, and the global face of Britain. It's our most trusted news source in a world of divisive disinformation. But it is facing relentless attacks by powerful commercial and political enemies, including deep funding cuts - much deeper than most people realise - with imminent further cuts threatened. This book busts the myths about the BBC and shows us how we can save it, before it's too late.

Über die Autorin bzw. den Autor:

Patrick Barwise is Emeritus Professor of Management and Marketing at London Business School and former chairman of Which? His previous books include Television and Its Audience, Simply Better and The 12 Powers of a Marketing Leader.

Peter York is a cultural commentator, management consultant, author and broadcaster. His previous books include The Official Sloane Ranger Handbook and Authenticity Is a Con. He is the President of the Media Society.

Bibliografische Details

Titel: The War Against the BBC: How an ...
Verlag: Penguin
Erscheinungsdatum: 2021
Einband: paperback
Zustand: Very Good