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Why Should Someone Choose You Over Everyone Else?

When customers look at you and your competitors, why are you the obvious choice to do business with? You know your company is better, but your customers can’t tell the difference. There should be no question in your customer’s mind that you are their best choice. By far. Not a good option—the only option.

Your company doesn’t have a marketing problem.

You have a marketing differentiation problem.

In medieval times, alchemy was the search for how to turn (boring) lead into (valuable) gold. While that was a useless effort, Eric Keiles has found a way to do this for companies of any size. Discover the author’s 6-step Alchemyze™ approach to turn any boring business into something remarkable that stands out in a crowded market. Using his own examples from an accounting firm, a petrochemical commodity manufacturer, a landscaper, a community bank, and others to illustrate the process, Eric will show you how to:

• multiply revenue without spending one more dollar
• discover how your company is already remarkably different
• increase your sales team’s close rates
• become the obvious choice to your customers

Drawing from his experience founding multiple businesses and working with thousands of business leaders through his digital marketing agency, Eric tells you exactly how to turn any company, no matter how boring, into an amazing story with an inspiring mission.

He implemented EOS® in his own company and became a believer when margins doubled and profits tripled—and then sold it to become an EOS Implementer®. In Alchemyze It!, let Eric show you how he married his marketing differentiation strategy to EOS® to achieve these results.

You’re already doing something remarkable. Learn how to make your customers see it.

Stop wasting time and money. Alchemyze your company. Become the obvious choice.

With over 30 years of entrepreneurial experience and the creation of 8 successful businesses, Eric Keiles understands the unique challenges entrepreneurs face. There were countless days of wondering, "Why am I doing this?" and moments of frustration when growth seemed impossible. Through trial, error, and relentless perseverance, Eric uncovered the secrets to breaking through those barriers.At the digital marketing firm Square 2 Marketing he co-founded, Eric has guided over 500 companies through successful marketing transformations, overseeing more than 2,000 campaigns that turned conventional businesses into industry standouts. His approach to marketing has always centered on measurable results and practical strategies rather than theoretical frameworks. This philosophy led him to co-author Reality Marketing Revolution in 2007 which has sold more than 10,000 copies. He is also the co-author of Fire Your Sales Team Today in 2012 and Smash The Funnel in 2019. His insights have reached over 50,000 professionals through speaking engagements at major industry conferences and entrepreneur organizations like Vistage and the Entrepreneurs' Organization (EO).Beyond his role at Square 2 Marketing, Eric has contributed extensively to the marketing community through more than 100 articles in publications like MarketingProfs and Business 2 Community. His innovative approaches to inbound marketing and sales enablement earned him recognition as a Top 50 Marketing Influencer by Marketing Insider Group in 2018.Hitting a ceiling at $8 million in revenue was a turning point for Square 2 Marketing. Despite a talented team, loyal clients, and a suite of exceptional services, growth stalled. Searching for answers, Eric discovered EOS® (the Entrepreneurial Operating System®), a transformative methodology that provided the missing link-a system for operating the entire business. Implementing EOS not only reignited growth but also dramatically improved team morale, client retention, margins, and profits while making business ownership fun again.Inspired by the profound impact EOS had on his company, Eric sold his share of the marketing firm to become an EOS Implementer®. Today, he dedicates his career to helping entrepreneurial companies achieve their vision and unlock their potential. Through his book "Alchemyze It!" he shares his proven six-step framework to transform marketing messaging and differentiation strategies into industry-shaping stories that drive growth, referrals, and success. Eric lives in Delray Beach, Florida, where he remains active in the business community and continues to speak, write, consult, and mentor emerging entrepreneurs.