Gently used. Expect delivery in 2-3 weeks. Buchnummer des Verkäufers
Inhaltsangabe: Otl Aicher was an outstanding personality in modern design. His work since the fifties, his period at the now legendary Hochschule für Gestaltung in Ulm, of which he was a co-founder, in the field of corporate design are major achievements in the visual culture of our times. An integral component of Aicher's work is that it is anchored in a "philosophy of making" inspired by such thinkers as Ockham, Kant or Wittgenstein, a philosophy concerned with the prerequisites and aims, the objects and claims, of design. Aicher's complete theoretical and practical writings on design (which include all other aspects of visual creativity, such as architecture) are available here for the first time.
From the Back Cover:
Otl Aicher (1922–1991) was an outstanding personality in modern design, he was a co-founder of the legendary Hochschule für Gestaltung (HfG), the Ulm School of Design, Germany. His works since the fifties of the last century in the field of corporate design and his pictograms for the 1972 Summer Olympics in Munich are major achievements in the visual communication of our times.
An integral component of Aicher‘s work is that it is anchored in a „philosophy of making“ inspired by such thinkers as Ockham, Kant or Wittgenstein, a philosophy concerned with the prerequisites and aims,
the objects and claims, of design. Aicher‘s complete theoretical and practical writings on design (which
include all other aspects of visual creativity, such as architecture) are available with this new edition of the classic work.
If Aicher prefers the analogous and concrete to the digital and abstract he does it with a philosophical
intention. He relativizes the role of pure reason. He criticizes the rationality of Modernism as a result of
the dominance of purely abstract thinking. Anyone who prefers the abstract to the concrete does not only misunderstand the mutual dependence of concept and view. In Aicher’s judgement he is also creating a false hierarchy, a rank order that is culturally fatal. Things that are digital and abstract are not greater, higher and more important than things that are analogous and concrete.
Titel: Analogous and Digital
Verlag: Ernst & Sohn
Zustand: very good
Buchbeschreibung Ernst, Wilhelm & Sohn, Berlin, 1994. Hardcover. Buchzustand: leichte Gebrauchsspuren. 1. Aufl.. Mit einer Einführung von Wilhelm Vossenkuhl. Sofortversand auf Rechnung, ordentliches, sauberes Exemplar, Schutzumschlag leicht bestossen, ein dezenter Besitzerstempel auf dem Vorsatzblatt. 192 S. 215x138 mm In englischer Sprache. Buchnummer des Verkäufers 170903b18a
Buchbeschreibung Ernst & Sohn, 1994. Hardcover. Buchzustand: Good. 2. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. Buy with confidence, excellent customer service!. Buchnummer des Verkäufers 3433024030