Analogous and Digital

Aicher, Otl

Verlag: Ernst & Sohn, 1994
ISBN 10: 3433024030 / ISBN 13: 9783433024034
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Inhaltsangabe: Otl Aicher was an outstanding personality in modern design. His work since the fifties, his period at the now legendary Hochschule f?r Gestaltung in Ulm, of which he was a co-founder, in the field of corporate design are major achievements in the visual culture of our times. An integral component of Aicher's work is that it is anchored in a "philosophy of making" inspired by such thinkers as Ockham, Kant or Wittgenstein, a philosophy concerned with the prerequisites and aims, the objects and claims, of design. Aicher's complete theoretical and practical writings on design (which include all other aspects of visual creativity, such as architecture) are available here for the first time.

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Otl Aicher (1922?1991) was an outstanding personality in modern design, he was a co-founder of the legendary Hochschule für Gestaltung (HfG), the Ulm School of Design, Germany. His works since the fifties of the last century in the field of corporate design and his pictograms for the 1972 Summer Olympics in Munich are major achievements in the visual communication of our times.

An integral component of Aicher?s work is that it is anchored in a ?philosophy of making? inspired by such thinkers as Ockham, Kant or Wittgenstein, a philosophy concerned with the prerequisites and aims,
the objects and claims, of design. Aicher?s complete theoretical and practical writings on design (which
include all other aspects of visual creativity, such as architecture) are available with this new edition of the classic work.

If Aicher prefers the analogous and concrete to the digital and abstract he does it with a philosophical
intention. He relativizes the role of pure reason. He criticizes the rationality of Modernism as a result of
the dominance of purely abstract thinking. Anyone who prefers the abstract to the concrete does not only misunderstand the mutual dependence of concept and view. In Aicher?s judgement he is also creating a false hierarchy, a rank order that is culturally fatal. Things that are digital and abstract are not greater, higher and more important than things that are analogous and concrete.

Wilhelm Vossenkuhl

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Bibliografische Details

Titel: Analogous and Digital
Verlag: Ernst & Sohn
Erscheinungsdatum: 1994
Zustand: very good

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Buchbeschreibung Ernst W. & Sohn Verlag Mrz 2015, 2015. Taschenbuch. Buchzustand: Neu. 605x425x15 mm. Neuware - Otl Aicher (1922-1991) was an outstanding personality in modern design, he was a co-founder of the legendary Hochschule für Gestaltung (HfG), the Ulm School of Design, Germany. His works since the fifties of the last century in the field of corporate design and his pictograms for the 1972 Summer Olympics in Munich are major achievements in the visual communication of our times. 190 pp. Englisch. Buchnummer des Verkäufers 9783433031193

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Buchbeschreibung Ernst W. & Sohn Verlag Mrz 2015, 2015. Taschenbuch. Buchzustand: Neu. 605x425x15 mm. Neuware - Otl Aicher (1922-1991) was an outstanding personality in modern design, he was a co-founder of the legendary Hochschule für Gestaltung (HfG), the Ulm School of Design, Germany. His works since the fifties of the last century in the field of corporate design and his pictograms for the 1972 Summer Olympics in Munich are major achievements in the visual communication of our times. 190 pp. Englisch. Buchnummer des Verkäufers 9783433031193

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Buchbeschreibung Ernst W. & Sohn Verlag Mrz 2015, 2015. Taschenbuch. Buchzustand: Neu. 605x425x15 mm. Neuware - Otl Aicher (1922-1991) was an outstanding personality in modern design, he was a co-founder of the legendary Hochschule für Gestaltung (HfG), the Ulm School of Design, Germany. His works since the fifties of the last century in the field of corporate design and his pictograms for the 1972 Summer Olympics in Munich are major achievements in the visual communication of our times.'An integral component of Aicher's work is that it is anchored in a 'philosophy of making' inspired by such thinkers as Ockham, Kant or Wittgenstein, a philosophy concerned with the prerequisites and aims, the objects and claims, of design. Aicher's complete theoretical and practical writings on design (which include all other aspects of visual creativity, such as architecture) are available with this new edition of the classic work. If Aicher prefers the analogous and concrete to the digital and abstract he does it with a philosophical intention. He relativizes the role of pure reason. He criticizes the rationality of Modernism as a result of the dominance of purely abstract thinking. Anyone who prefers the abstract to the concrete does not only misunderstand the mutual dependence of concept and view. In Aicher's judgement he is also creating a false hierarchy, a rank order that is culturally fatal. Things that are digital and abstract are not greater, higher and more important than things that are analogous and concrete.' Wilhelm Vossenkuhl 190 pp. Englisch. Buchnummer des Verkäufers 9783433031193

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Buchbeschreibung Ernst W. & Sohn Verlag Mrz 2015, 2015. Taschenbuch. Buchzustand: Neu. 605x425x15 mm. Neuware - Otl Aicher (1922-1991) was an outstanding personality in modern design, he was a co-founder of the legendary Hochschule für Gestaltung (HfG), the Ulm School of Design, Germany. His works since the fifties of the last century in the field of corporate design, e.g. Lufthansa, and his pictograms for the 1972 Summer Olympics in Munich are major achievements in the visual communication of our times. 190 pp. Englisch. Buchnummer des Verkäufers 9783433031193

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Buchbeschreibung Wilhelm Ernst & Sohn Verlag fur Architektur und technische Wissenschaften, 2015. Buchzustand: New. Buchnummer des Verkäufers L9783433031193

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Buchbeschreibung Wiley-VCH Verlag GmbH, Germany, 2015. Paperback. Buchzustand: New. 2nd Revised edition. 216 x 140 mm. Language: English . Brand New Book. Otl Aicher (1922-1991) was an outstanding personality in modern design, he was a co-founder of the legendary Hochschule fur Gestaltung (HfG), the Ulm School of Design, Germany. His works since the fifties of the last century in the field of corporate design and his pictograms for the 1972 Summer Olympics in Munich are major achievements in the visual communication of our times. An integral component of Aicher s work is that it is anchored in a philosophy of making inspired by such thinkers as Ockham, Kant or Wittgenstein, a philosophy concerned with the prerequisites and aims, the objects and claims, of design. Aicher s complete theoretical and practical writings on design (which include all other aspects of visual creativity, such as architecture) are available with this new edition of the classic work. If Aicher prefers the analogous and concrete to the digital and abstract he does it with a philosophical intention. He relativizes the role of pure reason. He criticizes the rationality of Modernism as a result of the dominance of purely abstract thinking. Anyone who prefers the abstract to the concrete does not only misunderstand the mutual dependence of concept and view. In Aicher s judgement he is also creating a false hierarchy, a rank order that is culturally fatal. Things that are digital and abstract are not greater, higher and more important than things that are analogous and concrete. Wilhelm Vossenkuhl. Buchnummer des Verkäufers AAH9783433031193

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Buchbeschreibung Ernst & Sohn, 2015. Paperback. Buchzustand: Very Good. Buchnummer des Verkäufers P023433031193

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