Analysis of the psychological effects of communication policy in consideration of a consumer brand

Sprache: Englisch

Verlag: GRIN Verlag Nov 2018, 2018

3668811237 / 9783668811232

Anbieter: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, DeutschlandBuchWeltWeit Ludwig Meier e.K.

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Artikelbeschreibung des Verkäufers

This item is printed on demand - it takes 3-4 days longer - Neuware -Bachelor Thesis from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,3, FOM Duisburg, language: English, abstract: This thesis aims to expound the psychological impact that the communication policies of a company actually have on a customer's buying decisions and the extent to which the purchasing behaviour of the consumer is influenced by such policies. In the light of this, the thesis thereby primarily is intent on focussing on the correlation between psychology and communication policy while at the same time taking into account different factors, such as, what in detail does communication policy actually involve, does the processing of information have an impact on the buying decisions of customers and to what extent is this behaviour driven by external influencing factors. Moreover, the theory, which the thesis includes shall be reinforced by a market research, examining and establishing the extent to which advertising methods have an impact on the consumer, which in turn would most likely affect his buying behaviour.During the past few years it has become essential for companies to adjust their strategies when it comes to marketing and the ways in which marketing is established. This change in thinking has been considerably influenced not only by environmental factors, but also by changes in the needs and demands of different target groups, as well as changes in developing trends. Nowadays, these are exactly the challenges a great number of companies are being forced to address. Moreover, in the last few years, it has become more and more apparent, that a consumer's psychology plays an important role when it comes to the acquisition of goods and services. In view of this finding it becomes vital for companies to strive to increase their chances of success by implementing communication strategies efficiently and effectively. As a result, nowadays is has become more common for companies to make use of research institutes in order to find out more about the needs of their customers, in other words, demand and supply. In doing so they attempt to combine marketing strategies with psychological aspects, especially with regard to communication policy. This approach can help them to become more prominent and as a consequence, appear more attractive to the consumer, which in turn not only influences his way of thinking, but also his actions when deciding to purchase certain products or services. 312 pp. Englisch. …

Bestandsnummer des Verkäufers 9783668811232

Titel
Analysis of the psychological effects of communication policy in consideration of a consumer brand
Autor
Charicea Kaspers
Verlag
GRIN Verlag Nov 2018
Erscheinungsjahr
2018
Zustand
Neu
Einband
Taschenbuch
Sprache
Englisch
ISBN-10
3668811237
ISBN-13
9783668811232
Artikelgewicht
455 Gramm
Abmessungen
210x148x22 mm

BuchWeltWeit Ludwig Meier e.K.

Bergisch Gladbach, Deutschland

Verkäufer/-in mit 5 Sternen

Verkäufer:in bei AbeBooks seit 11. Januar 2012

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