Analytics for Managers: With Excel

Bell, Peter C.; Zaric, Gregory S.

ISBN 10: 0415622697 / ISBN 13: 9780415622691

Verlag: Routledge, 2012

In. Bestandsnummer des Verkäufers ria9780415622691_new

Inhaltsangabe:

Analytics, the data-driven approach to management, is an essential managerial tool. The objective of Analytics for Managers is to introduce analytics from the perspective of a corporation's general manager. Rather than examining the details or attempting an encyclopaedic review of the field, this text emphasizes the strategic role that analytics plays in globally competitive corporations today. Each chapter introduces a potential issue in the field, then presents some basic analytical concepts that have been successfully used to address that problem. This innovative presentation of material provides the student, the manager of the future, with a well-rounded understanding of the analyst's tools and techniques. This book will appeal to upper-level undergraduate and MBA level students.

Über die Autorin bzw. den Autor:

Peter C. Bell
Professor

Peter C. Bell earned BA and MA degrees from Oxford University and MBA and PhD degrees from the Graduate School of Business, the University of Chicago, and is a Professor of Management Science at Ivey.

Gregory S. Zaric
Associate Professor

Gregory Zaric earned a BSc degree from the University of Western Ontario, an MASc from the University of Waterloo, and MS and PhD degrees from Stanford University. He is an Associate Professor of Management Science at Ivey and holds a Canada Research Chair in Health Care Management Science.

Bibliografische Details

Titel: Analytics for Managers: With Excel
Verlag: Routledge
Erscheinungsdatum: 2012
Einband: Hardcover
Zustand: New