The Anatomy of Buzz Revisited: Real-Life Lessons in Word-Of-Mouth Marketing. Dieser Artikel ist nicht verfügbar.
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Sprache: Englisch
Verlag: Crown Currency, 2009
- Softcover
- Gebraucht
Anbieter: ThriftBooks-Atlanta, AUSTELL, GA, USAThriftBooks-Atlanta
Verkäufer/-in mit 5 Sternen
Verkäufer:in bei AbeBooks seit 24. März 2009
Nicht verfügbar
Softcover
Zustand: Gebraucht - Befriedigend
EUR 6,52
Artikelbeschreibung des Verkäufers
Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
Bestandsnummer des Verkäufers G0385526326I3N00
- Titel
- The Anatomy of Buzz Revisited: Real-Life Lessons in Word-Of-Mouth Marketing
- Autor
- Rosen, Emanuel
- Verlag
- Crown Currency
- Erscheinungsjahr
- 2009
- Zustand
- Good
- Schutzumschlag
- No Jacket
- Einband
- Paperback
- Sprache
- Englisch
- ISBN-10
- 0385526326
- ISBN-13
- 9780385526326
- Artikelgewicht
- 0,68 Pfund
A new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for today’s online world
With two-thirds new material and scores of current examples from today’s most successful companies, The Anatomy of Buzz Revisited takes readers inside the world of word-of-mouth marketing and explains how and why it works.
Based on over one hundred new interviews with thought leaders, marketing executives, researchers, and consumers, The Anatomy of Buzz Revisited shows how to:
* Generate genuine buzz both online and off.
* Encourage people to talk about your products and services—and help spread the word among their friends, colleagues, and communities.
* Adapt traditional word-of-mouth strategies in today’s era of Facebook, YouTube, and consumer-generated media.
Smart, surprising, and filled with cutting-edge strategies and insights, The Anatomy of Buzz Revisited is essential for anyone who wants to get attention for a product, message, or idea in today’s message-cluttered world.
With two-thirds new material and scores of current examples from today’s most successful companies, The Anatomy of Buzz Revisited takes readers inside the world of word-of-mouth marketing and explains how and why it works.
Based on over one hundred new interviews with thought leaders, marketing executives, researchers, and consumers, The Anatomy of Buzz Revisited shows how to:
* Generate genuine buzz both online and off.
* Encourage people to talk about your products and services—and help spread the word among their friends, colleagues, and communities.
* Adapt traditional word-of-mouth strategies in today’s era of Facebook, YouTube, and consumer-generated media.
Smart, surprising, and filled with cutting-edge strategies and insights, The Anatomy of Buzz Revisited is essential for anyone who wants to get attention for a product, message, or idea in today’s message-cluttered world.
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Über die Autorin bzw. den Autor
EMANUEL ROSEN was vice president of marketing for Niles Software, the maker of EndNote, for nine years. He lives in Menlo Park, California.
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