The Truth can be known with Theanthropic Ethics, which is one of the few scientific ethical categories. Dr. Brian Keen has researched numerous ethical categories, and has found only Theanthropic Ethics understands that there is one universally applicable Truth. The Truth has practical application in every enterprise, business, or profession. Any business, enterprise, or profession operating in an ethical manner will have the necessary POWER to succeed. Accounting is featured since accountants as professionals must utilize scientific methodologies. Businesses and enterprises require POWER Living People to employ, since ethical employees are an asset in Truth. Many entrepreneurs are POWER Living People. Dr. Keen proves through conclusions from objective data that the Truth has relevance for today. Ethical dilemmas can be resolved through adherence to the Truth. For example, would you allow a cashier to accept two $5 bills for a product costing $45, and give a $10 bill for change? Would adherence to a philosophy that 5 + 5 = 55 be sufficient? Dr. Keen knows the Truth that 5 + 5 = 10 when the same types are added. Living the Truth is ethical when utilizing this scientifically-verifiable ethical category, which is confirmed in Theanthropic Ethics.

Auszug. � Genehmigter Nachdruck. Alle Rechte vorbehalten.

Applied Business Ethics Volume 1

POWER Living Through the TruthBy Brian Keen

iUniverse, Inc.

Copyright � 2012 Dr. Brian Keen
All right reserved.
ISBN: 978-1-4620-7122-7

Dedication.......................................................viiIntroduction.....................................................1Chapter 1 – Basics of the Truth............................3Chapter 2 – Historical Conceptualizing.....................9Chapter 3 – Modern Conceptualizing.........................30Chapter 4 – Nihilism.......................................65Chapter 5 – Purveyor of the Truth..........................75Chapter 6 – Marketing......................................127Chapter 7 – Accounting.....................................164Chapter 8 – Theanthropic Education.........................184Chapter 9 – Love...........................................213Chapter 10 – Conclusion....................................247Acknowledgements.................................................255Appendix.........................................................257Bibliography.....................................................259

Chapter One

Basics of the Truth

The Truth is the compass which the Theanthropic Ethical category utilizes in assisting people to become POWER Living People.

Natural science is developed through Theanthropic Educational pursuits. Ethical requirements are necessary for scientific developments to benefit mankind in the Truth.

Let us look at various aspects of the Truth, as understood by the Theanthropic Ethical category.

The Truth is eternal; consequently the ancient sages had an understanding of the Truth. It is only when the Truth comes to the Earth that the Truth is known completely. The Truth must be eternal since anything less would make the Truth an absurdity.

When a person knows the Cross, then he or she is no longer afraid of the Truth. There is tremendous opposition to the Truth. Many people wish to categorize the truth as a philosophical conceptualizing, instead of realizing that the Truth is actually easier than the alternative. When a person tells lies, it can become almost impossible to keep track of what has been communicated previously. The more one lies the more it becomes impossible to keep track of these lies. However, many people subscribe to the idea that white lies are permissible. The Truth is actually by far the easiest reality.

The Truth shows concern for unity through peace and harmony among all people. Lies can easily disturb people, bringing attacks against certain groups. It is only through striving for the Truth that those differences can be overcome. If all groups are wrong then the Truth is an absolute necessity.

There is a correlation between the Truth and beauty. This is one of the most misunderstood realities of the Truth. The Truth is beautiful, since this fulfills all the desires of people becoming POWER Living People. POWER Living People create beauty and achieve beauty from within. The Truth makes this possible.

The Ethos must be acknowledged even as one espouses the Truth. For example, Jerry Goodis was an advocate of a superior methodology for remuneration for advertising agencies. He acknowledged that he had to bill in spite of the inferiority of the system in order to remain in business. There is always a starting point for everyone. If a person does not recognize their situation, with the many pluses and minuses, then becoming one of the POWER Living People is not possible. Organizations, such as Alcoholics Anonymous, recognize the necessity of the Truth to overcome problems. The Ethos is one of the starting points that has tremendous relevance.

The Truth is not static. The Truth is an eternal journey. We will see the various proofs of this reality, especially the Asymptote, below in the following chapters. This will be clarified in Chapter 8, along with the illustration of the Asymptote.

Today the Truth is under attack. The Truth is considered arrogant and myopic. Nothing can be further from reality. The Truth must be the norm. Otherwise, how can anyone trust anything that is communicated to others? It is liars who perceive the Truth to be arrogant or myopic. The liars are the ones who are to be pitied for they feel that they should be believed, despite their perpetual lying.

The establishment of unethical goal-setting needs to be understood and research based upon objective criteria needs to lead to the Truth. The only answer to these is the establishment of Theanthropic Education that leads people to the Truth. Then these people have the potential of becoming POWER Living People.

The most significant Ethos is that of Community. This is the starting point to understanding the Truth. Internationalism rejects the reality of Community. The source of this misleading concept is the United States. Emotional positive pride in one's Community is appropriate. In fact the ultimate goal of the Truth is a Theanthropic National Community.

Exploitation is the corruption of the Truth and must be guarded against. Anything that belittles anyone is based upon evil, the antithesis of the Truth. The Truth is that every person has the potential to be one of the POWER Living People.

There is evil that must be assessed and addressed. Perhaps there are regulatory bodies who can address this situation. There is a responsibility to promote the Truth. Logic requires that precise terms of reference be utilized. The Certified General Accountants Association of Canada was organized to provide professional accountants (i.e., CGAs) with these terms of reference.

Free enterprise can be divided into two (2) basic strategies. One strategy is entitled, "Red Ocean" and is based upon a conceptualizing of fierce "bloodied" competitive natures in the evolutionary model. The other strategy entitled, "Blue Ocean" is based upon creativity and innovation.

The Truth supports the Blue Ocean strategy, as understood through the Theanthropic Ethical category.

Remember your Ethos with humour. The beauty of the English language is the flexibility to adapt to other languages, even to an ethnic language like Yiddish. Remember to appreciate the conceptualizing within changes that come about.

Some people take their Ethos too seriously. An Ethos is not static, and is dependent upon numerous characteristics. Change is inevitable, so it is absolutely necessary to keep a sense of humour.

The Truth is important. What can you do with people whom you cannot trust?

The Truth is not static. The Truth is active and full of Energy. Let us compare, as Jerry Goodis has, the Truth to an inactive child awaiting his latest gimmicky device rather than utilizing his imagination and creativity. Creativity is available to everyone everywhere. POWER Living People very creative.

The source of creativity is the Truth Who creates this universe out of love from nothing. The Truth's nature is positive and eternal.

The Truth is not understood through data alone, as many economists such as Ludwig von Mises have in applying the Utilitarian ethical category. The Truth is more than simple data. An accountant knows that data has relevance, yet this is simply a tool for establishing relevant goals for an enterprise or a person.

The Truth cannot be assessed based upon size alone.

Bigger is not necessarily better. On the negative side a large entity may be prone to a bureaucratic mentality which leads to viewing inertia in...

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