Applied Marketing, 1e WileyPLUS NextGen Card with Loose-Leaf Print Companion Set

Loos, Andrew,Padgett, Daniel

ISBN 10: 1119500885 / ISBN 13: 9781119500889

Verlag: Wiley (WileyPLUS Products), 2019

This is an TEACHER'S EDITION. The cover and binding differ from the standard version. Paperback version. May contain highlighting/underlining/notes/etc. May have used stickers on cover. Access codes and supplements are not guaranteed to be included with used books. Ships same or next day. Expedited shipping: 3-5 business days, Standard shipping: 4-14 business days. Bestandsnummer des Verkäufers mon0000124726

Inhaltsangabe:

This packages includes a loose-leaf edition of Applied Marketing, 1st Edition, a new WileyPLUS registration code, and 6 months access to the eTextbook (accessible online and offline).

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Applied Marketing is a concise product that provides the very latest examples of marketing techniques and campaigns from today’s business world without compromising on traditional theories of marketing. Marketing is about decision making and professors want material that will help students develop their critical thinking skills so they can think like a marketer and see that marketing is everywhere around them. Who better to develop such a product than a practitioner, Andrew Loos of Attack Marketing, and an academic, Daniel Padgett of Auburn University. Together these authors provide insights into what employers need, know the latest tools used by companies today and can help students smoothly move from the classroom to their careers. Applied Marketing connects traditional marketing with customer-perspective marketing, thus teaching students the value of allowing customers to feel more connected to the product, brand and company.

Bibliografische Details

Titel: Applied Marketing, 1e WileyPLUS NextGen Card...
Verlag: Wiley (WileyPLUS Products)
Erscheinungsdatum: 2019
Einband: Paperback
Zustand: Good
Auflage: Lehrerausgabe