Business research methods are essential tools for organizations seeking to make informed decisions, solve problems, and gain a competitive edge in markets. These methods contain a range of approaches that guide the collection, analysis, and interpretation of business data. By employing various research strategies like surveys, case studies, experiments, and observational techniques, businesses can gain insight into consumer behavior, market trends, operational efficiency, and strategic performance. The applications of business research span from product development and customer satisfaction analysis to risk assessment and organizational change, highlighting its role in evidence-based management and strategic planning. Approaches and Applications of Business Research Methods explores the multifaceted world of business research, addressing the critical steps, methodologies, and technologies that underpin successful studies. It examines common problems faced by researchers, such as selecting appropriate methodologies, dealing with data complexities, and achieving publication success. This book covers topics such as data science, qualitative research, and social sciences, and is a useful resource for business owners, librarians, educators, academicians, researchers, and data scientists.

�ber die Autorinnen und Autoren

Syed Shah Alam is an Associate Professor at the College of Business Administration (CBA), Prince Sultan University, Saudi Arabia. He started his teaching career in January 2005 and until now he taught Marketing Research, Global Marketing, Business Research Methods, Marketing Management, Consumer Behavior, Sales Management, Services Marketing, Consumer Behavior at postgraduate level, and International Marketing, E-Commerce, Product Innovation and Branding, Product Marketing and Management and Business Communication subjects at undergraduate level. Prior to joining to the Prince Sultan University, Saudi Arabia he taught at the National University of Malaysia, Universiti Teknologi MARA (UiTM), Malaysia and Multimedia University Malaysia (MMU). Dr Alam is the recipient of an “Excellent Service Award” at the National University of Malaysia in 2011. Beside teaching he is actively involved with research. In addition, he has written for leading international journals, including Journal of Business Ethics, Journal of Retailing and Consumer Services, Renewable Energy, The Service Industries Journal, Journal of Tourism Futures, and has co-authored for five text book; Product Management & Strategy published by McGraw-Hill, Principles of E-Commerce, Essentials of Internet Marketing published by Pearson Education, Small Business Marketing, Internet Banking and Product Innovation and Branding. He has published more than 150 articles into top tier journals. He has been listed in the Stanford University list of Top 2% Scientist in the world as being the most cited scientist in a large range of disciplines.

Mohammad Ridhwanul Haq is currently serving as a Professor of Marketing at the Institute of Business Administration (IBA), University of Dhaka. He obtained his PhD in Marketing from the University of Western Sydney, Masters from The Australian National University. Prior to that, he completed his MBA and BBA major in Marketing from Faculty of Business Studies, University of Dhaka. Prof. Ridhwanul Haq authored a large number of scholarly publications in well-accredited, peer-reviewed journals published in the country and abroad. Currently, he is supervising a number of students who are doing DBA research at IBA. He is well known for his research track record in Consumer socialization and strategic service industry management. He recently publish “Bangladesh Business Case”, first ever business case book in Bangladesh tributing to Father of the Nation, Bangabandhu Sheikh Mujibur Rahman. Recently, Dr. Haq has authored 5 business cases in “Essential of Modern Marketing” book with Professor Philip Kotler. During his career, Prof. Ridhwanul Haq has been a freelance consultant and advisor to many prominent companies in the areas of market development. He presented numerous seminars on contemporary issues in marketing different countries around the world. Moreover, he has actively engaged himself as a corporate trainer in local and multinational organizations. Prof. Ridhwanul Haq also served as a visiting professor at Taylors University, Malaysia

Husam Ahmad Kokash is a highly accomplished academic and marketing professional with a wealth of experience in the field. Currently, he holds the position of Chairman of the Department of Marketing at Prince Sultan University's College of Business Administration (CBA) in Riyadh, Saudi Arabia. Throughout his career, Dr. Kokash has held various prominent roles in academia and administration. He has served as a dedicated faculty member and Associate Professor at both Prince Sultan University and Al Ahliyya Amman University, where he played a pivotal role in shaping students' marketing knowledge and skills. At Al Ahliyya Amman University, he also demonstrated exemplary leadership as the Chairman of the Marketing Department, the Director of the Teaching and Learning Center, and the Vice Dean for Quality Assurance and Accreditation at the College of Business Administration (CBA). Dr. Kokash's educational background is in the area of marketing, with a Doctor of Philosophy (PhD) in Marketing Research from the Universidad de M�laga - Spain. He has also obtained a Master's degree in Marketing Communication from the same esteemed institution. These academic achievements, coupled with his extensive teaching and administrative experience, underscore his profound expertise in the field of marketing. Notably, Dr. Kokash possesses fluency in multiple languages, including Spanish, Arabic, and English. This linguistic versatility further strengthens his ability to engage with diverse audiences and contribute meaningfully to the international academic community. With a remarkable track record, exceptional leadership capabilities, membership of prestigious international academic and professional bodies, and a comprehensive understanding of marketing, Dr. Kokash continues to make significant contributions to the field. As an educator and administrator, he remains dedicated to advancing the discipline of marketing and inspiring the next generation of marketing professionals.

Saif Ahmed , an accomplished academic and researcher in business research and data analysis, brings a wealth of knowledge and experience to his work, significantly enhanced by notable scholarships that underscore his potential and dedication to technological advancements in his field. His academic journey is distinguished by an MBA in Marketing and a BBA in Human Resource Management from MAHSA University, Malaysia, complemented by advanced doctoral research in Value Co-Creation and Artificial Intelligence at Universiti Kebangsaan Malaysia, funded through prestigious research grants. A recipient of the AWS AI & ML Scholarship Program by Amazon Web Services, Saif has demonstrated exceptional aptitude in cutting-edge fields, positioning him at the forefront of AI and ML research. This scholarship, aimed at nurturing talent in AI and ML, reflects his potential to contribute significantly to these areas. Additionally, the Commonwealth of Learning’s Skills for Work initiative and the Zanalah Scholarship further highlight his commitment to leveraging technology for academic and professional advancement. Dr Ahmed's professional background, marked by roles in data analysis, project management, and statistical data collection, combined with his scholarly endeavors, presents a rich tapestry of expertise. His work, widely published in esteemed journals, spans a variety of topics within digital marketing strategies and consumer behavior, informed by his profound understanding of analytical tools like SPSS and SmartPLS. These accomplishments, supported by his scholarship awards, illustrate Saif's dedication to bridging theoretical research with practical applications, contributing valuable insights into marketing strategies and business models in the digital age.

Mst. Nilufar Ahsan is a Part time Researcher, Prince Sultan University, Riyadh, Saudi Arabia, Her task is to complete the methodology part and analyze the data. Her another task is to interpret analysis results. She has completed her Ph.D. from the Faculty of Management, Multimedia University, Cyberjaya, Selangor Malaysia. She has completed her Master of Management from the University of Rajshahi Bangladesh. She is the co-author of Product Innovation and Branding Book and published twelve articles in to reputed journals. He actively involves in all academic endeavor.

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