Archetypes in Branding : A Toolkit for Creatives and Strategists

Chen, Joshua C., Hartwell, Margaret

ISBN 10: 1440308187 / ISBN 13: 9781440308185

Verlag: Adams Media Corporation, 2023

Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Bestandsnummer des Verkäufers 15826992-6

Inhaltsangabe:

An accessible and real-world approach to brand development that will help you enliven your brand strategy and create resonant and authentic communications.

Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to:

- Reveal your brand’s motivations, how it moves in the world, what its trigger points are and why it attracts certain customers
- Forge relationships with the myriad stakeholders that affect your business
- Empower your team to access their creativity and innovate with integrity

Über die Autorin bzw. den Autor: Margaret Hartwell is the author of Archetypes in Branding.

Bibliografische Details

Titel: Archetypes in Branding : A Toolkit for ...
Verlag: Adams Media Corporation
Erscheinungsdatum: 2023
Einband: Hardcover
Zustand: Good