The Art of Framing: Managing the Language of Leadership

Sarr, Robert A., Fairhurst, Gail T.

ISBN 10: 0787901814 / ISBN 13: 9780787901813

Verlag: Jossey-Bass, 1996

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Inhaltsangabe:

Learn the language of persuasion

How does a leader get others to see things the way he or she sees them? These authors assert that one of the most powerful ways is through the precise use of language. Looking beyond the world of business to politics, entertainment, sports, and education, The Art of Framing presents dozens of real-life examples to illustrate how leaders gain support for their vision and inspire prompt action in their constituents by skillfully using language to frame events, ideas and goals at every opportunity. Using these proven technique, you can enjoy the same results.

Über die Autorin bzw. den Autor: GAIL T. FAIRHURST is professor and head of the Department of Communication at the University of Cincinnati and has consulted with numerous organizations, including General Electric, the Kroger Company, and Children's Hospital of Cincinnati. She has published widely in management, organizational, and communication journals. ROBERT A. SARR is chairman and general manager of Santa Fe Southern Railway, Inc. His indepAndent management consulting clients include Colgate-Palmolive, Procter & Gamble, and the Girl Scouts of America. Specializing in the creation of high-performance systems, he has also consulted in Japan, the Philippines, and Europe.

Bibliografische Details

Titel: The Art of Framing: Managing the Language of...
Verlag: Jossey-Bass
Erscheinungsdatum: 1996
Einband: Paperback
Zustand: Very Good