The 4 Rs Of Asian Shopping Centre Management (Business Studies)

Neo, Lynda Wee Keng, Wing, Tong Kok, Wee, Keng Neo Lynda, Tong, Kok Wing

Verlag: Cavendish Square Publishing, 2006
ISBN 10: 9812103910 / ISBN 13: 9789812103918
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Inhaltsangabe: The book is divided into four sections discussing the four Rs: Getting it Right, Doing it Right, Opening it Right and Keeping it Right. Two additional sections describe the contemporary issues facing shopping centre management and the retail scenes in Singapore and West Malaysia.Getting It Right -- introduces the types of shopping centres found in Asia and its evolution over the years. Doing it Right -- reveals how different components of a marketing plan translate into successful shopping centres. Opening It Right -- offers tips on generating awareness of the opening day of a shopping centre. Keeping It Right -- shows how correct management of daily operations of a shopping centre is a key factor to its success. The last two sections talks about current developments on shopping centre management in Singapore and Malaysia, including topics such as fengshui, SARS (Severe Acute Respiratory Syndrome) and REITS (Real Estate Investment Trusts). Short write-ups on the retail scenes in Singapore and Malaysia are also provided. READERSHIP: Shopping centre managers, real estate investors, retailers, researchers, tertiary students and the general public interested in the operation of a shopping centre.

Inhaltsangabe: The retail scene in Asia is continually evolving, most evidently in shopping centers where consumers face a wide variety of goods and services offered by myriad retail shops. For those in the shopping center industry, the efficient development and management of shopping centers is a crucial task that is becoming increasingly complex. The 4 Rs of Asian Shopping Centre Management examines the evolution of Asian shopping centers over the years. The book also reveals how different components of a marketing plan translate into successful shopping centers, and it shows how correct management of a shopping centers daily operations is a key factor to success.

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Titel: The 4 Rs Of Asian Shopping Centre Management...
Verlag: Cavendish Square Publishing
Erscheinungsdatum: 2006
Zustand: very good

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Lynda Wee Keng Neo & Tong Kok Wing
Verlag: Marshall Cavendish Academic, Singapore (2006)
ISBN 10: 9812103910 ISBN 13: 9789812103918
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Buchbeschreibung Marshall Cavendish Academic, Singapore, 2006. Soft cover. Buchzustand: New. The centre of city life in Asia, as in many places elsewhere, is the shopping mall, a magnet for those who want to spend as well as those who just want to kill time .Here two Asian industry experts give tips based on their experience on how to make such malls work for owners, retailers and, hopefully, the malls' visitors as well. 227 pages. Please see scanned contents pages for more information. Weight: 0.7.kg. Buchnummer des Verkäufers AS226

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