Gently used. Expect delivery in 2-3 weeks. Buchnummer des Verkäufers
Inhaltsangabe: The book is divided into four sections discussing the four Rs: Getting it Right, Doing it Right, Opening it Right and Keeping it Right. Two additional sections describe the contemporary issues facing shopping centre management and the retail scenes in Singapore and West Malaysia.Getting It Right -- introduces the types of shopping centres found in Asia and its evolution over the years. Doing it Right -- reveals how different components of a marketing plan translate into successful shopping centres. Opening It Right -- offers tips on generating awareness of the opening day of a shopping centre. Keeping It Right -- shows how correct management of daily operations of a shopping centre is a key factor to its success. The last two sections talks about current developments on shopping centre management in Singapore and Malaysia, including topics such as fengshui, SARS (Severe Acute Respiratory Syndrome) and REITS (Real Estate Investment Trusts). Short write-ups on the retail scenes in Singapore and Malaysia are also provided. READERSHIP: Shopping centre managers, real estate investors, retailers, researchers, tertiary students and the general public interested in the operation of a shopping centre.
Über den Autor: Lynda Wee Keng Neo is a Visiting Faculty at the Edwin L Cox Business School, Southern Methodist University at Dallas, United States. Her interests are Entrepreneurship, Marketing, Retailing, and Education. Dr Wee holds the concurrent post of a Consultant (Special Projects), Principal's Office at the Republic Polytechnic in Singapore. A founding member of the Retail Professionals Network in Singapore, Dr Wee is actively involved with the retail industry. Her retail consultancy includes retailers in Indonesia, Malaysia, Singapore, and Thailand. She was also awarded a grant from the Pew Charitable Trust, Samford University, USA for her Problem-Based Learning portfolio in 2001. A columnist for the Retail Intelligence segment in the Retail Asia magazine, Dr Wee is also Associate Editor for the Singapore Management Review and the Reflections on PBL newsletter, and a reviewer for the Journal of Problem-Based Learning. She has co-authored five books published by Prentice Hall: Managing the Brick-and-Mortar Retail Stores; Budding Ideas At Work; Authentic Problem-Based Learning: Rewriting Business Education; A Problem-Based Learning Module On Managing People At Work: A Learning Resource For Students; and Jump Start Authentic Problem-Based Learning. Tong Kok Wing is the General Manager of Parco Bugis Junction Shopping Mall in Singapore. He holds the concurrent post of General Manager (Retail Management) of Keppel Land International Limited in Singapore.Kok Wing graduated with a Bachelor degree in Estate Management from the University of Singapore and a Diploma in Marketing from the Chartered Institute of Marketing (UK). He is a founding member and committee member of the Retail Professionals Network in Singapore.Kok Wing's interest in shopping centres is underscored by his 25 years' experience in the development, marketing, and management of a number of well-known and successful shopping centres. Most recently, he was President, The Association of Shopping Centres (Singapore) from 1997 to 2000 and remains as a Council Member since stepping down. He is Advisor to the Street Market Committee of Chinatown Business Association. A highly regarded mall veteran in the shopping centres industry in Asia, he is instrumental in the development, management, and positioning of Parco Bugis Junction Mall as a leading shopping centre in Singapore. In 2003, he led a team of staff to conceptualise and implement a marketing campaign, 'I Feel Good at Parco Bugis Junction', at the time when Singapore was severely affected by the Severe Acute Respiratory Syndrome (SARS). This effort won a Maxi Merit Award in the Community Service category.His active contribution to the shopping centres industry included a pivotal role in a landmark case in the Singapore High Court, which ruled in favour of the industry against the Chief Assessor. The case argued that the tenants' contribution of Advertising and Promotion Fund was not part of rental revenue and therefore should not be included in Annual Value.
Titel: The 4 Rs Of Asian Shopping Centre Management...
Verlag: Cavendish Square Publishing
Zustand: very good
Buchbeschreibung Marshall Cavendish Academic, Singapore, 2006. Soft cover. Buchzustand: New. The centre of city life in Asia, as in many places elsewhere, is the shopping mall, a magnet for those who want to spend as well as those who just want to kill time .Here two Asian industry experts give tips based on their experience on how to make such malls work for owners, retailers and, hopefully, the malls' visitors as well. 227 pages. Please see scanned contents pages for more information. Weight: 0.7.kg. Buchnummer des Verkäufers AS226